White Spirits, RTD & Liquors Manager South LAC

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

• Two direct reports to this position: this position needs to lead the 2 team reports and work along and influence Commercial, CMO, marketing, finance both internally and with Distributors/Partners teams.
• Great relationship builder with different interested parties internally and externally
• Demonstrate strategic thought leadership and ability to handle businesses for long-term viability.
• Think in the future, anticipate trends and opportunities, while generate ideas and move them into action
• Specialist in Marketing but have to act as a "General Manager" of a Brand
• Ability to orchestrate remote work teams (internal and external interested parties)
• Brilliant execution is core to our identity
• Pulls together the cross functional team of specialists, customer marketing, sales and agencies to deliver the GAME and beat AOP.

• Graduate of Business Administration, Marketing
• Minimum 6 years' experience in consumer marketing (CPG companies -desirable-)
• Proficient in English/ Spanish (oral & written)
• Good Computer skills
• Experience on integral communication plans development
• Consumer/shopper behaviour driven
• Excellent report writing and presentation skills.
• Price management at point of purchase
• Commercial awareness of consumer trends/profitability.
• Excellent analytical skills.
• Available to attend late evening events.
• Available to travel
• Business Judgement
• Strategic/category vision

• Defines 5 year Strategic Plan identifying sources of medium term growth and resources needed.
• Leads the team to drive the Annual MBP Process to establish strong brand/category and business objectives and plans behind each brand.
• Defines Activity Calendar and A&P Split by Brand, in consensus with commercial area and PEBAC Marketing Head.
• Accountable for P&L, leading cross functional teams.
• Leader of the Commercial Roadmap for Liquors.
• Responsible and accountable for all ATL implementation, including Media plans, Digital Marketing, Public Relations and Out-trade experiential events, briefing specialist resources and leading the cross functional team to deliver the GAME.
• Defines and monitors Price Strategy for each brand, in consensus with the commercial area and following Global Guidelines.
• Adapts or Creates Advertising for International brands according to Growth Driver Development Matrix. Inputs voice of the Market for Global Creation.
• Provides Briefs to Customer Marketing team to adapt or create BTL toolkits for SouthLAC.
• Leads the Business Performance Management Process including P&L tracking, Market share monitoring, Brand equity tracking and Category performance with a focus on Sell out. Proposes corrective actions or M4Ms, as needed.
• Administers the overall A&P budget of the category.
• Ensures M&E is used to drive A&P efficiency.