Trend Leading Accounts Sales Representative
Location: Frankfurt
Languages Required: Proficient German and English
About Us
Diageo is a global drinks company, with more than 200 brands sold in nearly 180 countries. In DACH, we operate across three markets, combining international scale with local growth opportunities.
Our portfolio includes Johnnie Walker Blue Label, our Malts portfolio, Tanqueray No. TEN, Zacapa Rum and Don Julio Tequila. These brands are built on craft and heritage, and play a leading role in high-end hospitality.
About the Role
The Trend Leading Hospitality Account Sales Representative embodies Diageo's ambition to be the best-performing and most trusted consumer goods company, building category-leading partnerships with top-tier outlets.
We are seeking a highly connected and style-conscious professional with strong brand-building expertise and a deep understanding of premium spirits, their heritage, and production. You are well established within the German bartending and hospitality scene, with experience across wholesale and retail and a proven ability to grow brands in trend-leading environments.
You have a strong affinity for premium brands and understand how to engage sophisticated consumers. You build and maintain influential industry relationships and ensure our brands are not only listed but brought to life with visibility and impact across your outlet universe.
Top Accountabilities
- Lead the Trend Leading Hospitality universe as the primary point of contact
- Drive commercial performance across ~150 premium outlets (restaurants, bars, clubs, hotels)
- Complete distribution, activation, promotion, and innovation plans for the high-end portfolio
- Ensure outstanding visibility across menus, back bars, and shelving
- Negotiate contracts and develop profitable activation programs
- Track all initiatives accurately in CRM
Want more jobs like this?
Get jobs in Frankfurt, Germany delivered to your inbox every week.
About You
- Experienced in developing positive relationships, comfortable working with high-expectation, commercially sophisticated customers
- Confirmed ability to negotiate and close mutually valuable agreements
- Able to translate customer needs into clear commercial plans
- Strong understanding of industry trends, premium spirits and the drivers of profitable growth
- Well-connected within hospitality, with a credible professional network
- Knowledge of mixology and a genuine passion for premium spirits
What We Offer
- Inclusive culture focused on development
- 30 days' vacation
- Competitive salary, bonus, and lifestyle benefits
- Industry-leading parental leave
- Hybrid working
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying!
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
Company Videos
Hear directly from employees about what it is like to work at Diageo.