Trade/Customer Marketing Manager Whiskey - German Retail (Temporary)

Fixed Term Contract for 1 year

Location: Hamburg

Language: Fluent German & English

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test

new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating

About the Role

You are passionate about driving shopper experience at point-of-sale? You share a high affinity for the FMCG business, and you gain energy from crafting and accomplishing exciting brand experience in German retail?

As customer activation & marketing manager, you will develop and manage brand campaigns. You will also direct go-to-market strategies at POS for a selected category portfolio. You will act as business partner for commercial and marketing teams and translate shopper and retailer needs into actionable POS brand plans and thus contribute to Diageo's financial and market share ambitions.
You will have end to end customer marketing ownership for big retailer in Germany& the Whisky category, shaping category growth through standout execution across iconic brands such as Johnnie Walker.

Key Responsibilities:

• Act as a commercial business partner within a matrix organization and cross-functional teams. Employ transparency and a robust strategic method to attract collaborators for joint POS initiatives.
• Develop and maintain a deep understanding and overview of customer and shopper needs and trends to assess category growth potential
• Use shopper and market insights to define brand and customer POS strategy and to set related execution targets in close collaboration with Commercial Execution and Marketing teams
• Develop and ensure fast implementation of integrated 360 degree POS activations that pay into overall brand and portfolio priorities
• Orchestrate all elements of commercial activation with precision - from material and POS development to cross-functional briefings with key accounts, field sales, and agency partners while managing budgets with authority and efficiency
• Lead external shopper marketing agencies to develop outstanding, data-driven concepts that elevate shopper engagement and drive conversion at the point of sale
• Manage and steer a dedicated category and channel budget\
• Use analytical approach to review POS executions and results, and derive related improvement opportunities

• 5+ years experience in Sales or Marketing - with a proven track record in delivering business growth results
• First hand, in-depth understanding of the German retailer landscape and FMCG dynamics
• Strong analytical skills (e.g. familiar with NielsenIQ important metrics)
• Project management experience
• Excellent communication and collaborator leadership skills to build partnerships with internal and external partners
• Problem solver & solution-based great teammate who can deal with ambiguity & adapt quickly
• Hands-On mentality and independent, structured working style
• Strong presentation skills to win and engage Commercial Teams for shared POS targets and priorities
• German & English: fluent in both spoken and written language

• An inclusive company culture that puts employees and their development first
• A competitive salary with bonus and many benefits
• 30 days of vacation
• An excellent parental leave policy
• An office with a view in Hamburg City