Trade / Customer Marketing Manager – German Retail

Location: Hamburg

Hybrid Work

About us
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

The company's strong local business units are well-positioned to win in increasingly driven and fast-paced environments. Diageo's portfolio is well diversified across price-tiers, enabling it to participate where consumer opportunity is greatest and to capture shifts in consumer preference. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other.

About the Role

You are enthusiastic about improving shopper experience at point-of-sale? You share a high affinity for the FMCG business, and you gain energy from crafting and delivering exciting brand experience in German retail?

As customer activation & marketing manager, you will be responsible for developing and accomplishing brand campaigns. You will also steer go-to-market strategies at POS for a selected category portfolio. As a business partner for commercial and promotional groups, you will translate shopper and retailer needs into actionable POS brand plans. You will contribute to Diageo's financial and market share ambitions.

Key Responsibilities:

• Develop and maintain a deep understanding and overview of customer and shopper needs and trends to assess category growth potential
• Use shopper and market insights to define brand and customer POS strategy and to set related execution targets in close collaboration with Commercial Execution and Marketing teams
• Develop and ensure fast implementation of integrated 360 degree POS activations that pay into overall brand and portfolio priorities
• Ensure excellence in execution by driving all elements of commercial activations - from POS toolkit development to cross-functional briefings with key accounts, field sales, and agency partners
• Lead external shopper marketing agencies to develop outstanding, data-driven concepts that elevate shopper engagement and drive conversion at the point of sale
• Manage and steer a dedicated category and channel budget
• Use analytical approach to review POS executions and results, and derive related improvement opportunities
• Act as a commercial business partner within a matrix organization and cross-functional teams. Use clarity and a strong strategic approach to win collaborators for joint POS initiatives.

Your profile:

• 4+ years experience in Sales or Marketing - with a proven track record in delivering business growth results
• First hand, in-depth understanding of the German retailer landscape and FMCG dynamics
• Strong analytical skills (e.g. familiar with NielsenIQ important metrics)
• Project management experience
• Excellent communication and collaborator management skills to build partnerships with internal and external partners
• Problem solver & solution-based great teammate who can deal with ambiguity & adapt quickly
• Hands-On mentality and independent, structured working style
• Strong presentation skills to win and engage Commercial Teams for shared POS targets and priorities
• German & English: fluent in both spoken and written language

Our offer

• An inclusive company culture that puts employees and their development first
• A competitive salary with bonus and many benefits
• 30 days of vacation
• An excellent parental leave policy
• An office with a view in Hamburg City

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll help build and promote an inclusive culture. This culture celebrates diversity in gender, ethnicity, ability, age, sexual orientation, social class, education, experiences, and approaches.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): Hamburg, Germany

Job ID: Diageo-JR1119872

Employment Type: FULL_TIME

Posted: 2025-11-06T23:54:22