Trade Activation Executive

Who We Are

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Join our Marketing Team

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About this role

Lead the customer-facing delivery and fulfilment of activation programs, ensuring all Joint Business Planning (JBP) initiatives and commercial activities are completed time, in full and to a high standard across customers and field teams.

Operate as the execution engine for activation delivery, ensuring activation plans developed by Brand and Account Teams are effectively built, refined and deployed in line with customer and channel requirements.

Own the development and ongoing management of a Trade Activation Blueprint, defining tiered activation models (Platinum, Gold, Silver, Bronze) based on customer footprint, priority and investment levels, enabling scalable and consistent execution across the business.

Drive disciplined execution through standardised toolkits and retailer rate card alignment, ensuring all activation delivers strong compliance, execution quality and return on investment (ROI).

You will be responsible for:

• Leading customer-facing build and refinement of activation plans, ensuring all activity is aligned to customer requirements and execution-ready.
• Owning end-to-end fulfilment and delivery of BTL activation activity, including management of fulfilment partners (e.g. HH Global), ensuring all materials and assets are delivered on time, in full (OTIF).
• Developing and own the Trade Activation Blueprint, including tiered activation models (Platinum, Gold, Silver, Bronze) and scalable toolkits for consistent execution across customers and channels.
• Ensuring all activation activity is delivered within customer frameworks, compliance requirements, contractual obligations and agreed rate cards, maintaining strong governance and control of execution standards.
• Tracking and managing activation performance, ensuring visibility of delivery, execution quality, compliance and ROI, and driving continuous optimisation across activation programs.

• Degree in Business, Marketing, Commerce or related field
• 2-5+ years in FMCG / Sales / Activation / Customer Marketing / Field Sales
• Experience in activation fulfilment, POS deployment, or execution delivery roles
• Experience working with agencies or fulfilment partners (e.g. HH Global or equivalent)
• Strong experience in customer-facing roles and operational delivery
• High attention to detail with strong project management and execution capability
• Understanding of in-market execution, field operations and customer requirements

• Competitive reward - Market-leading salary, performance-driven bonus and industry perks
• Flexible ways of working - Hybrid working with no set office days, empowering you to balance work and life in a way that works for you
• Industry-leading family leave - Generous paid parental leave for all parents, along with support for life's key moments
• Health & wellbeing - Comprehensive support including mental health resources, wellbeing initiatives and employee assistance programmes
• Career growth - Access to global opportunities, leading learning programmes and clear pathways for development
• Inclusive culture - A values-led, inclusive environment where you can bring your whole self to work
• Product perks - Employee discounts and experiences across our iconic portfolio