State Customer Marketing Manager

• Execute brand communication options at various channels as per brand imperatives.
• Understand the state nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.
• Ensure the sales team is aligned to the marketing activity and standards and conduct training on QDVP3 & Score updation with parameter wise analysis
• Conduct market visits and make visibility and launch plan to achieve WOD results
• Finalize godowns as per EHS compliance and get required approvals on budget and allocation
• Evaluate and finalize vendors and retailers and ensure their performance meets the brand agenda
• Design and finalize schemes (channel, coverage etc) and gifts for the promotion activities
• Ensure adherence of all the brand channel activities as per the plan and take necessary corrective action to meet the customer marketing agenda including brand activation' promotor, retailer and vendor management; outlet and godown selection; and training.

3. Activation

• Coordinate for different activities like In Pack / On Pack promotion, signage & activation follow up with sales team (on-trade & off-trade) & regional marketing team.
• Plan and execute the display / counter salesman scheme in the state from POSM deployment to market execution.
• Co-ordinate with vendors to oversee execution of signage in the state. Support the team in the choice of outlets for implementation.
• Coordinate with HO/Units for POSM order placement and deployment

4 .Tracking and M&E

• Monitor and evaluate performance and TTL usage(brand/channel) to define actionable learning for improvement and ensure recodring of the same in the winning activation portal
• Provide feedback to the regional marketing team and sale team for improvement.
• Map competition activities and take counter action on the same
• Drive seamless route to consumer effectiveness by proper check, outlet wise tracking & scoring is done

5. Promoter Management

• Handle promoter management - PJP planning in BI Portal, coordination with the manpower agency for claim settlement etc. Promotion uploading in BI portal.
• Coordinate for promoter performance within the town and plan the incentives
• Plan selection and regular training intervention for the promoters in the state.

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): Mumbai, India

Job ID: Diageo-JR1125841

Employment Type: FULL_TIME

Posted: 2026-05-06T19:17:34