Social Media Operations Manager

Job Title: Social Media Operations Manager

Location: Budapest

About the role:

We are launching the EU Media & Digital Centre - a bold step forward in how we deliver marketing across Europe. This team will be the centre of executional excellence for Media, Content, CRM, Data, Websites and Effectiveness - enabling our brand and category leaders to move faster, work smarter, and connect more meaningfully with consumers.

Spanning locations across Europe and working as part of the Global Consumer Digital Team, the centre brings together specialist talent in AI-powered media planning, data-driven creative, performance content, and precision CRM - all in service of delivering extraordinary experiences for our brands, at scale and with speed.

This is an outstanding opportunity to be part of a team that's not just driving campaigns - but helping reshape how marketing works. If you're excited by performance, collaboration, innovation, and doing meaningful work on a global stage, then this could be the role for you.

• Manage the consolidation process for Europe's social media accounts as part of Diageo's global consolidation optimization strategy.

• Build accurate documentation of account closures and ensure that agencies are following process guidelines on content transfer from local to global handles.

• Help coordinate onboarding/offboarding processes for social assets, ensuring compliance with Diageo standards.

• Build a tracker that demonstrates the reduction of social handles across all EU markets

• Facilitate communication between agencies and internal teams to ensure alignment with Project Ichnite objectives.

• Deliver timely and clear communications to local brand teams and their agency teams

• Support the social media operations manager on creating a forum to provide regular updates and create a forum for open questions on social media consolidation for the region

• Have expertise in digital platforms and influencer tools

• Have deep knowledge and a strong understanding of the key nuances across the various social media platforms that Diageo use today (META, Youtube, Pinterest, X, Snap, Reddit)

• Collaborate with the Social Media Manager to aid the development of paid social approaches throughout Europe, ensuring plans align with Diageo's broader media and brand objectives.

• Monitor platform updates, audience trends, and emerging ad formats, providing consolidated recommendations to inform paid strategy development.

• Work with media partners (e.g., META, YouTube, Pinterest) to gather insights, updates, and best practices that can enhance paid social effectiveness.

• Support the implementation of paid social strategies across markets, ensuring campaigns follow Diageo guidelines relating to targeting, placements, brand safety, and measurement.

• Provide ongoing reporting assistance for paid social campaigns, collaborating with the Social Media Manager to interpret campaign performance and surface optimisation insights.

• Analyze gathered data to extract actionable insights on influencer collaborations and share them with marketing groups and their local agencies, improving engagement strategies and cultural conversations.

• Present findings in a clear and actionable manner, supporting strategic decision-making processes

• Manage the workflow for influencer amplification budgets, ensuring paid support aligns with activation plans and is accurately tracked.

• Ensure Digital Marketing Standards are upheld across social media execution

• Collaborate with the CSO team to streamline operational processes related to compliance and security protocols.

• Work closely with markets and agencies to roll out standard processes across the region

• Collaborate with media & digital managers in markets on identifying opportunities for influencer implications

• Experience in working in social media, particularly account management within an agency or in house team

• Solid understanding of social media platforms such as META, Pinterest and Youtube

• Strong ability to interpret data, generate reports and provide actionable insights based on performance metrics

• Familiarity with the Sprinklr and Traackr platform in a previous / current role

• Effective communicator capable of liaising between agencies, internal teams, and stakeholders.

• Fluency in English