Senior Manager - State Customer Marketing Manager
Job Title: Senior Manager - State Customer Marketing Manager
About the Function:
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
Role Responsibilities:
Business delivery
• Support the cluster deliver the NSV and market share objectives.
• Plan and finalize the annual budget with cluster head and RCMH for customer marketing plan and prepare Quarterly Brand Wise Activity Calendar with Pre M&E details
Quantitative Executing customer marketing strategy
• Execute the customer marketing initiatives and activations in coordination with regional marketing team and state sales team.
• Execute brand communication options at various channels as per brand imperatives.
• Understand the state nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.
• Ensure the sales team is aligned to the marketing activity and standards and conduct training on QDVP3 & Score updation with parameter wise analysis
• Conduct market visits and make visibility and launch plan to achieve WOD results
• Finalize godowns as per EHS compliance and get required approvals on budget and allocation
• Evaluate and finalize vendors and retailers and ensure their performance meets the brand agenda
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• Design and finalize schemes (channel, coverage etc) and gifts for the promotion activities
• Ensure adherence of all the brand channel activities as per the plan and take necessary corrective action to meet the customer marketing agenda including brand activation' promotor, retailer and vendor management; outlet and godown selection; and training.
Delivery of QDVP3 scores Activation
• Coordinate for different activities like In Pack / On Pack promotion, signage & activation follow up with sales team (on-trade & off-trade) & regional marketing team.
• Plan and execute the display / counter salesman scheme in the state from POSM deployment to market execution.
• Co-ordinate with vendors to oversee execution of signage in the state. Support the team in the choice of outlets for implementation.
• Coordinate with HO/Units for POSM order placement and deployment
Qualitative Tracking and M&E
• Monitor and evaluate performance and TTL usage(brand/channel) to define actionable learning for improvement and ensure recodring of the same in the winning activation portal
• Provide feedback to the regional marketing team and sale team for improvement.
• Map competition activities and take counter action on the same
• Drive seamless route to consumer effectiveness by proper check, outlet wise tracking & scoring is done Quantitative Promoter Management
• Handle promoter management - PJP planning in BI Portal, coordination with the manpower agency for claim settlement etc. Promotion uploading in BI portal.
• Coordinate for promoter performance within the town and plan the incentives
• Plan selection and regular training intervention for the promoters in the state. Qualitative
Experience / skills required:
Qualification:
• MBA in Sales and Marketing Experience:
• 4- 6 years experience
• Worked in the Alco-Bev/ FMCG industry
Knowledge & skills:
• Planning, budgeting, execution and review.
• Analytical & reasoning skills
• Communication & negotiation skills
• ROI Orientation
• Vendor Management
Best suited for someone who
• Believes in perfection when it comes to execution
• Has the self-confidence to deal with people across levels
• Happy to spend majority of time in the market
• Good at networking
Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.
Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
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