Senior Digital & Social Media Manager
2 days ago• Mexico City, Mexico
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Role
The Digital & Social Media Senior Manager is the strategic owner of Diageo Mexico's digital ecosystem - leading end-to-end planning, execution and performance optimization across social platforms, CRM, retail media and performance channels.
This role goes beyond campaign delivery. It is about driving measurable business impact through digital Share of Voice, social engagement, data capture, and return on investment.
You will act as the bridge between Global Digital Transformation and local market execution - embedding global frameworks, tools and AI innovation into scalable, high-impact activations in Mexico.
Key Accountabilities
Digital & Social Strategy Leadership
- Develop and lead social-first digital strategies aligned with each brand's annual plans and growth ambitions.
- Define clear roles for paid social, organic social, CRM, retail media, influencers and content partnerships within the ecosystem.
- Drive competitive Digital Share of Voice across priority categories.
- Ensure full-funnel investment strategy (awareness, consideration, conversion).
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Performance & value Ownership
- Own digital performance accountability across brands and channels.
- Optimize budget allocation based on real-time performance insights.
- Drive measurable improvements in engagement, acquisition, conversion and ROAS.
- Translate performance data into clear business recommendations.
Social Channel Excellence
- Elevate social media from tactical execution to results-focused brand storytelling.
- Ensure outstanding platform execution across Meta, Instagram, TikTok and emerging channels.
- Integrate influencer strategy, creator partnerships and AI-generated content solutions.
- Implement clear measurement frameworks beyond vanity metrics.
Data & Digital Governance
- Lead the development and ongoing management of a comprehensive Digital Performance Dashboard.
- Drive adoption of CRM and CDP capabilities for smarter segmentation and audience activation.
- Ensure compliance with global measurement standards and governance frameworks.
Global Integration & Innovation
- Serve as Mexico's primary contact for Global Digital Transformation.
- Implement global playbooks, tools and AI solutions locally.
- Identify scalable digital innovations relevant for the Mexican consumer.
Agency & Partners Leadership
- Lead and inspire media, social and CRM agency partners to deliver performance excellence.
- Influence cross-functional partners (Brand, eCommerce, Commercial, Consumer Planning) to embed digital-first thinking.
- Build digital capability within the local marketing team.
Required Qualifications:
- 8+ years of experience in Digital Marketing, Social Media Strategy or Performance Media.
- Consistent track record handling agency ecosystems and cross-functional partners.
- Deep expertise across: Paid & organic social strategy CRM platforms (Salesforce Marketing Cloud preferred), CDPs (e.g., Treasure Data), Retail media & eCommerce media, Performance measurement and dashboard development.
- Strong analytical and commercial skill.
- Experience operating within global-to-local marketing models.
- Passion for digital innovation, AI tools and evolving consumer behaviour.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application
Client-provided location(s): Mexico City, Mexico
Job ID: Diageo-JR1123611
Employment Type: FULL_TIME
Posted: 2026-03-11T19:13:26
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
Company Videos
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