Senior Brand Manager Whisky DACH

About us

We're a global leader in premium drinks, the most exciting consumer products space. With over 200 brands and sales in nearly 180 countries, our portfolio has remarkable breadth and depth. Diageo DACH brings together three exciting and diverse markets, each with its own distinctive energy and opportunity. Together, they form a owerhouse region at the heart of Europe, where we are shaping the next chapter of Diageo's growth story.

About the role

Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of our brands.

This role sits within the Whiskey brand category team and amongst other tasks you will be the guardian of the worldwide famous Johnnie Walker brand.

You will drive and manage the creation of the local brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive...

• Mental availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

• Fame - making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives

• Scale - in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the annual targets

Your key responsibilities

• Drive and manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight

• Translate strategies into brilliantly driven plans that consistently beat the competition and gain share

• Own the P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan

• Lead cross-agency teams and foster new partnerships in developing the brand's communication approach and execution in an omnichannel environment and within culture. Shape the brand to thrive in a digital environment.

About you

• 8+ years of relevant marketing experience in the DACH market or partly elsewhere
• Holistic abilities across various marketing growth drivers and brand building as well as a track record of delivering transformational business results
• Strong commercial acumen with experience owning the P&L
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• Existing capability to build genuine relationships built on mutual trust & respect
• Successful management of senior partners, resulting in strong and positive outcomes
• Deep personal accountability for great performance
• Proficiency in English, German would be an advantage

Our offer

• An inclusive company culture that puts employees and their development first
• A competitive salary with bonus and many benefits
• 30 days of vacation
• An excellent parental leave policy
• An office with a view in Hamburg City

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll help build and promote an inclusive culture. This culture celebrates diversity in gender, ethnicity, ability, age, sexual orientation, social class, education, experiences, and approaches.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application

Client-provided location(s): Hamburg, Germany

Job ID: Diageo-JR1119362

Employment Type: FULL_TIME

Posted: 2026-02-25T23:54:19