Senior Brand Manager - Vodka Tequila

About Us

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

About the Function

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.

As part of Diageo's SEA marketing transformation, the Vodka & Tequila Senior Brand Manager plays a critical role in connecting category excellence with in-market execution. Working across multiple SEA markets, this role partners closely with Brand & Category Director, BU Marketing Heads and Commercial Teams to deliver brand growth, drive execution excellence and scale best practices across the region.

The role combines category stewardship, cross-market leadership and executional excellence to unlock sustainable growth for Diageo's Tequila portfolio.

Feeling inspired? Then this might be the role for you!

About the Role

Lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia, translating consumer insights, pack-price architecture recommendations and category priorities into high-impact marketing programs that deliver business and brand performance.

Role Responsibilities

Brand Growth & Performance

• Drive growth of assigned brands through effective planning and execution.
• Monitor brand performance including NSV, ROI, Volume, market share and consumer metrics.
• Identify growth opportunities and recommend corrective actions where necessary.
• Deliver annual brand growth plans aligned to category priorities.

• Lead end-to-end implementation of campaigns across SEA markets.
• Ensure campaigns are executed with excellence, consistency and speed.
• Adapt global assets for local relevance while preserving brand positioning.
• Manage launch plans, activations and promotional initiatives.

• Partner with Commercial and BU Marketing teams to translate strategies into executable plans.
• Support customer activation programs and key business priorities.
• Ensure marketing activities align with commercial objectives and market dynamics.

• Lead execution of innovation launches and portfolio initiatives.
• Working with the Innovation team bringing RTD portfolio to life
• Coordinate cross-functional teams to ensure successful commercialization
• Support deployment of pack-price architecture initiatives and premiumisation plans.

• Track campaign effectiveness and brand performance metrics.
• Drive post-campaign evaluations and learning agendas.
• Share best practices and successful activations across SEA markets.
• Contribute to continuous improvement of marketing effectiveness.

• 8-12 years of relevant experience in Marketing, Brand Management or Category Management
• Proven experience managing premium FMCG, Spirits or Beer brands
• Experience leading multi-market or regional brand initiatives across Southeast Asia preferred
• Strong track record of delivering brand growth, market share gains and commercial results
• Experience managing consumer-facing campaigns across digital, experiential and trade channels
• Demonstrated success in launching innovations and driving premiumisation agendas. Expertise in having launched RTDs in the region would be a plus.
• Experience working in matrix organizations with multiple stakeholders and markets
• Track record of exercising stakeholder management and influence across cross-functional internal teams, external stakeholders and agency partners
• Demonstrated problem-solving capabilities with hands-on, resourceful and energetic outlook to bring activations to life
• Deep understanding of commercial, shopper drivers and experience of working closely with customers and customer marketing teams
• Expertise in emerging consumer culture, nightlife ecosystems and Gen Z recruitment that are crucial to the Vodka Tequila space