Senior Brand Manager - The Singleton in Global Travel

Job Title: Senior Brand Manager - The Singleton in Global Travel

Global Travel - Overview:

Global Travel is one of Diageo's most exciting and fast-moving markets, reaching over 1.9 billion international travellers every year. We're a bold, diverse, and entrepreneurial team with a renewed ambition to lead Spirits as the most dynamic and fastest-growing category post-pandemic.

With our HQ in London and teams across 19 countries representing 29+ nationalities, we operate in truly unique channels - from airport and border shops to airlines, cruises, and international ferries.

Our marketers sit at the heart of the business, transforming deep consumer and shopper insights into powerful, market-winning plans. They blend creativity, sharp strategic thinking, commercial acumen, and flawless execution to deliver brand experiences that captivate travellers around the world.

Malts in Global Travel:

Malts is one of the most competitive and fast-growing categories in Global Travel. With momentum accelerating - especially across APAC & India - Diageo is doubling down on Malts with clear prioritization and bold investment behind our powerhouse brands: The Singleton, Talisker, Lagavulin, and Mortlach.

At the heart of this strategy is The Singleton, our global #1 priority and the perfect brand to bring new consumers into the Malts world.

Leading The Singleton in Global Travel is a rare opportunity for someone hungry for accelerated growth. You'll partner with markets across the globe, navigating diverse cultures, shopper behaviours, and dynamic business landscapes.

In a category where competition is fierce, we believe The Singleton is uniquely positioned to win - and you'll be the one steering that momentum. From shaping long-term strategy to bringing brilliant execution to life, you'll collaborate closely with global teams, develop innovation pipelines, build high-impact media plans, and champion a brand on its path to global leadership.

This is your chance to lead a brand with big ambition - and even bigger potential.

Key deliverables:

• Lead The Singleton through the Marketing Business Plan process, partnering with Global Brand Teams to deliver exceptional growth-driving plans, world-class assets, and breakthrough execution.

• Drive the innovation agenda by collaborating with APAC Innovation, GT Innovation, and Global Brand Teams to accelerate the innovation pipeline for The Singleton.

• Shape the future of category value by working with RGM and Commercial teams to build a compelling price ladder and long-term pricing roadmap that unlocks the right allocations and fuels premiumisation.

• Stay close to travellers and customers, partnering with the Commercial team to gather insight, test fast, learn fast, and elevate the consumer experience across the Travel Retail ecosystem.

• Be responsible for the full The Singleton performance and budget, leading it end-to-end in partnership with Finance to maximize impact and investment effectiveness.

• Champion Global Travel in global and regional planning, influencing key partners to ensure our channel's unique needs and opportunities are embedded into annual brand and innovation strategies.

• The ideal candidate brings broad, end-to-end marketing experience with a track record of game-changing delivery across brand marketing, shopper, innovation, and/or luxury.
• They are commercially sharp, operating with a true GM mindset - thinking beyond brand building to drive total business performance.
• They excel at turning insights into winning strategies, and they demonstrate strong creative judgement that elevates brand storytelling and execution.
• They thrive in ambiguous, fast-moving environments, confidently balancing multiple projects while keeping momentum high.
• And above all, they are exceptional relationship builders - skilled at influencing, collaborating, and inspiring teams across markets, functions, and cultures, both in person and remotely.