Senior Brand Manager Rum & Liquor

Job Title: Senior Brand Manager Rum & Liquor

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life's moments mean a little more.

About the Function:

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

• Deliver brand P&L, growth, market share, brand health, and ROI objectives across assigned rum brands and portfolio segments.

• Support the development and execution of annual brand plans aligned with global and regional brand strategies.

• Own the execution of the end-to-end consumer and shopper journey, translating global campaigns, growth drivers, and innovation initiatives into locally relevant activations with the Partners.

• Translate consumer, shopper, and cultural insights into compelling activation programs that drive recruitment, penetration, engagement, and loyalty.

• Lead the adaptation of global creative campaigns and brand assets for Africa Partner Markets, ensuring cultural relevance and executional excellence.

• Support brand governance across all Partner Markets by ensuring compliance with global brand standards, visual identity systems, communication guidelines, and responsible marketing policies.

• Partner with market teams to ensure consistent and high-quality execution of brand campaigns, activations, and innovation launches.

• Manage agency partners and adaptation workflows to ensure timely, cost-effective, and high-quality delivery of marketing assets.

• Collaborate closely with Commercial, Supply, Finance, Consumer & Shopper Insights, and Innovation teams to identify and unlock growth opportunities.

• Track, analyse, and report business performance, market trends, and campaign effectiveness, driving optimization actions where required.

• Manage brand budgets and marketing investments to maximize efficiency and commercial return.

• Support innovation launches, portfolio expansion opportunities, and market development initiatives across Africa Partner Markets.

• Share best practices and learnings across markets to enhance marketing effectiveness and execution excellence throughout the region.

• Consumer, Shopper & Cultural Understanding

• Brand Building & Activation Excellence

• Commercial and Financial Acumen & Cross-Functional Leadership

• Digital and AI literacy