Senior Brand Manager Iberia

About Us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There's a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.

About the Role

Diageo brand teams are the custodians of our brands and strive to ensure the future growth and success of said brand. As a member of this team, you will be the guardian of the brands and work to craft their future. The role we're recruiting for sits within the Marketing team in Iberia as a Senior Brand Manager.

On our path to continue accelerating Iberia, we are looking for talent to fuel the progress of the category, both in performance and marketing transformation.

In this role you will drive and project lead the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive:

• Recruitment/Re-recruitment - both from a customer and consumer perspective
• Scale - in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP
• Fame - making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives
• Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

Top Accountabilities

• Lead cross-agency teams and foster new partnerships in developing the brand's communication approach and execution in an omnichannel environment (on, off & 3rd space).
• Shape the brands to thrive in a digital environment, develop long term digital strategy and social media plans.
• Lead the shadow P&L for the brands. Understand and respond to the drivers of your brands performance, working in partnership with the commercial teams to deliver the annual operating plan.
• Understand and lead pricing and promo strategy, margin mix and volume drivers.
• Translate strategies into admirably implemented plans that consistently beat the competition and gain share.
• Support and co-lead the MBP process.
• Collaborate closely with the GBT to create and follow-up on plans, ensuring the right balance of global consistency with local needs to accelerate our brands in key countries.

About You

• 7+ years of marketing/brand building experience, with a consistent record of success in driving growth and brand awareness.
• Successful management of senior collaborators, resulting in strong and positive outcomes.
• Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results.
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment.
• A history of working across media, digital, experiential, PR, culture.
• Proven brilliant execution to high standards across various pillars of brand building.
• Strong commercial and numerical competence with attention to detail.
• If you are a people focused and results-driven marketing professional with a passion for brand building, we invite you to apply and join us on this exciting journey

Working with us

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Rewards & Benefits

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package such as:

• Modern work life balance policies and wellbeing activities.
• Employee Assistance Programme.
• Gympass.
• Incentive plan that rewards you for delivering phenomenal performance.
• Our product discounts - staff shop.
• Health insurance.
• Life and accident insurance coverage.
• Industry leading functional and leadership capability trainings.

Diversity & Inclusion

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Client-provided location(s): Madrid, Spain

Job ID: Diageo-JR1119192

Employment Type: FULL_TIME

Posted: 2025-10-24T19:03:07