RTM and Indirect Channel Manager

Job Title: RTM and Indirect Channel Manager

Location: Budapest

Contract terms: Permanent, full-time

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role

Driving commercial growth and market share within the Eastern European market, focusing on RTM strategy and indirect outlet coverage through wholesalers.

Eastern European market operates via distributors on all the covered markets.

Functional Responsibilities

Growth Insight and foresight

• Contributes to Route To Market and indirect channel strategy by insights and expertise.
• External focus to ensure insights and data to enable seeing opportunities, risks and adjusting course to ensure sustainable growth
• Deep understanding of how to influence cost to serve to ensure maximum efficiency of FTE

• Builds and holds collaborative relationship with the business development and wholesaler managers of the assigned countries.
• Ability to work in a matrix organization with multiple partners and support functions.
• Influencing and engaging skills for internal and external stakeholders
• Implement smooth and simple ways of working with the Distributor as well as with internal functions to ensure the fastest decision making and execution

• Influences distributor partners by Triple Win Propositions using growth insight and foresight driven by data.
• Can identify and recommend where and how additional value can be crafted for both the Partner, consumers and Diageo.
• Builds strong network to understand customer needs, consumer habits and competitor best practices.

• Drives effective decisions on product and category combinations across a multi-country scope to improve portfolio performance and capture more value in the indirect channel.
• Ability to segment wholesaler groups to tailor product offerings, pricing, and promotional activities and distinctive activation for maximum revenue capture.
• Proficiency in analysing large, complex datasets to identify revenue opportunities and risks.

• Develops clear guidelines and priorities for route to market and indirect execution strategies.
• Supports and leads change initiatives with the team and distributors, leveraging and sharing best practices across countries.
• Effectively prioritizes short-term and long-term performance goals in planning, execution, and evaluation.

• Exhibits a high level of data acumen and conceptual thinking, connecting disparate data points to arrive at insights that lead to growth-driving solutions.
• Creates efficient templates and ways of working for partners to facilitate external data collection and insight generation.

• Digital Tool Utilization: Proficiently uses and suggests digital tools to enhance the effectiveness and efficiency of both internal teams and distributors.

• 4-6 years commercial experience in route to market or wholesaler management
• Proven track record of developing and executing successful commercial strategies and plans.
• Cross functional experience in key account, distributor management, commercial strategy is a plus.
• Strong understanding of route to market strategies, wholesaler landscape, including key players, market dynamics, and trends in Central/Eastern Europe.
• Excellent cross-functional collaboration skills and the ability to work effectively with diverse teams.
• Strong analytical and problem-solving skills, with experience in setting and managing performance metrics and the ability to interpret data and draw meaningful insights.

• Unique Family Leave opportunity
• Opportunity to work across market and cultures
• You will deal with world class brand portfolio
• Product Allowance to purchase company products from the staff shop