National Field Sales Manager On Trade - Netherlands

Please note this is a field & office based position with travel requirements within NL.
Language requirements: Dutch and English fluently.

About the Role

Purpose of the Role

The On-Trade channel plays a critical strategic role in achieving our long-term objectives across the Benelux & Nordics business by building our brands through exceptional consumer experiences. In a highly fragmented channel, success is driven by strong commercial fundamentals and outstanding execution across our covered universe-making this the primary focus of the role.

As part of the On-Trade Benelux & Nordics organization, you will lead our largest Field Sales Team, consisting of 8 On-Trade Account Managers and 2 National Account Managers, covering key cities and regions across the Netherlands.

Together with your team, you will nurture and grow existing customer relationships while actively identifying and developing new business opportunities. We are looking for a dynamic and inspiring leader who can successfully guide, support, and develop a young, motivated team with strong momentum and significant growth potential.

A key aspect of the role is centrally managing priorities and targets through a structured approach and close collaboration with Key Account Management teams, as well as internal stakeholders such as Customer Marketing and Business Effectiveness. Equally important is providing hands-on support to Account Managers in their day-to-day activities, including customer meetings and commercial negotiations on co-drives.

In addition, we are transforming our On-Trade channel to become more efficient, focused, and output-driven. This role will play an important part in driving that transformation by working closely with cross-functional business partners to enhance efficiency, improve ROI, and unlock new opportunities, while continuing to foster the strong people-focused culture that defines the team.

This role is based in Amsterdam, with an expectation to spend significant time in trade, staying close to customers, the market, and the team while being present to office based stakeholders.

Top Accountabilities

• Deliver field sales performance with a focus on distribution and execution.
• Deliver strong management by supervising team performance and by defining and implementing action plans with speed in working collaboratively with the Key Account, Customer Marketing and Business Effectiveness teams.
• Demonstrate strong dedication for Diageo's internal compliance policies.
• Set talent up for success supported by individual development plans, teamwork, and trustworthy relations.
• End to end responsibility of investment strategy and budget of on-trade outlet universe.
• Ensure optimal usage of the CRM and supporting tools. Drive accuracy of data input and further optimization of reporting.

About You

• Experience in a commercial FMCG role, On Trade experience mandatory.
• Strong people management capabilities with a people first mentality.
• Solid analytical skills.
• Ability to interact and deliver change through different levels.
• Positive energy, solution oriented, with meaningful interpersonal skills.
• Passion for developing talent and making a difference to the careers of future leaders.
• A passion for our brands that shines through in the way you sell - you are proven in category selling that unlocks innovation and reserve brands.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Client-provided location(s): Amsterdam, Netherlands

Job ID: Diageo-JR1126625

Employment Type: FULL_TIME

Posted: 2026-06-13T19:12:29