Marketing Director Italy

Marketing Director - Diageo Italy

Location: Milan, Italy

About the role

As Marketing Director for Diageo Italy, you are the general manager of Diageo's marketing agenda and strategy in one of Europe's most culturally influential and commercially critical markets. You will sit on the Italy Executive Leadership Team and report directly to the Managing Director.

This is a pivotal role in shaping the future of our portfolio in Italy driving relevance, fame, and market share growth. You will lead a team of senior marketers across multiple brands, with a focus on unlocking deep consumer connection, implementing with brilliance at every touchpoint, and delivering results that scale.

Key Responsibilities

• Strategic Ownership: Set the strategic agenda for Diageo's portfolio in Italy, balancing short-term commercial priorities with long-term brand equity growth. Lead the development and deployment of integrated marketing plans that drive market share, margin, and cultural impact.
• Commercial & Category Leadership: Own portfolio P&L, with a relentless focus on commercial outcomes, pricing strategy, and growth at the point of purchase.
• Team & Agency Leadership: Lead a team of senior marketers and cross-functional collaborators with ambition and integrity. Inspire high performance, create clarity of purpose, and foster an environment of ownership, agility, and creative bravery.
• Brand Content & Media Ecosystem: Champion Diageo's brands across all consumer touchpoints. Co-create powerful campaigns with global teams and agencies, ensuring every activation is creatively outstanding, locally resonant, and digitally optimized.
• Portfolio Strategy & Innovation: Shape the spirits portfolio strategy alongside the Italy Leadership Team ensuring consistency and ambition in how we win across occasions, formats, and geographies.
• Execution Excellence: Prioritize and resource the right projects with clarity and urgency, ensuring that each activation drives impact, fame, local relevance, and learning.
• Leadership & Talent Development: Build a legacy of talent by mentoring and developing the next generation of marketing leaders. Champion inclusion, enable growth, and embed a culture of accountability, feedback, and stretch.

• Shown GM approach, with end-to-end ownership of category P&L, commercial strategy, and marketing execution.
• 15+ years of marketing experience, with a track record of transforming brands and delivering groundbreaking business results.
• Known for handling complex cross-market, cross-functional, and multi-agency environments.
• Known for strong creative judgment and passion for culturally pioneering marketing.
• Strong understanding of media, digital, DDM, experiential, PR, and customer marketing.
• Fluent in translating consumer insights into commercial action.
• A self-starter, who thrives in ambiguity and pace, and doesn't wait to be told what to do.
• Experience working across multiple countries and cultures.
• Adept at navigating matrixed environments, influencing senior partners, and leading without authority.