Market Category Manager, Marketing (GC)

Market Category Manager, Marketing (GC)

About Diageo

At Diageo, our purpose is to celebrate life everywhere, every day. To do that, you will join an organization that is passionate about customers and consumers, and proud of what they do. Diageo teams constantly set high goals and then try hard to exceed them. We are also an incredibly diverse organization, and we value each and every one's talent and personality.

About the team

From the ever-evolving energy of Shanghai to culturally rich charm of Bali, from dynamic, costal lifestyle of Sydney to the vibrant lion City, APAC Procurement brings together diverse perspectives from across the APAC region. APAC Marketing procurement team plays a vital role in maximizing the impact of marketing investments while ensuring efficiency and value across the business. By strategically sourcing agencies, media, and production partners, the team helps secure the best capabilities at the right cost, enabling high-quality execution without compromising budgets. Beyond cost management, marketing procurement drives consistency, governance, and transparency, while fostering strong supplier relationships that support innovation and agility. In a fast-moving marketing landscape, the team acts as a key enabler-balancing creativity with commercial discipline to ensure every dollar spent delivers measurable value and contributes to brand growth.

About the Role

This role sits in the Market procurement team which forms part of the Marketing Procurement team and is essential to drive procurement agenda and execution of the APAC regional A&P strategies while maintaining strong business partnership across the Great China markets, including China and Taiwan.

This role acts as a key link between Procurement and business stakeholders, ensuring strong alignment between regional strategy and local execution. Working closely with Procurement Category Managers, who define regional category strategies, the role is responsible for translating these strategies into clear, actionable market implementation plans. In parallel, it partners closely with local marketing and commercial leadership teams, building strong professional relationships to understand business priorities and ensure the procurement agenda is effectively aligned with and supportive of local needs.

Key responsibilities:

• Deliver best-in-class procurement category excellence, including strategic sourcing, contract management, risk management, and supplier performance management (SPM).
• Build strong business partnerships by deeply understanding stakeholder needs, effectively communicating them to the wider procurement team, and translating them into actionable procurement strategies.
• Influence and engage stakeholders to drive the procurement agenda and enable positive business outcomes.
• Act as the face of Procurement to the local business, balancing the delivery of procurement objectives with a strong focus on stakeholder satisfaction.
• Own end-to-end sourcing activities across assigned categories, including Data & Insights, Influencer & Sponsorship, Commercial A&P, and other categories as required over time.
• Ensure full compliance with Procurement CARM controls and governance standards.
• Proactively identify gaps and inefficiencies, turning them into continuous improvement opportunities with a positive and solution-oriented mindset.
• Collaborate as a strong team player, embracing a "One Procurement, One Diageo" mindset to achieve shared goals and contribute to both financial and non-financial KPIs.

• Minimum 5 years of experience in procurement, sourcing, or category management (preferably withi marketing)
• Strong understanding of sourcing processes, contract management, and supplier performance management
• Demonstrated experience in stakeholder management and business partnering
• Solid commercial acumen with the ability to balance cost, value, and quality
• Experience working in a regional or global, matrixed organization is preferred
• Strong analytical and problem-solving skills, with the ability to leverage data and insights
• Excellent communication and influencing skills across multiple levels of the organization
• Knowledge of procurement governance, compliance, and risk management frameworks
• High level of adaptability, resilience, and ability to manage multiple priorities in a fast-paced environment