Key Account Associate, ON

Title: Key Account Associate, ON

Level: L6

Location: Toronto

Function: Sales - Liquor Control Boards

Manager: Key Account Manager, ON

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ROLE PURPOSE:

Support key account management for Ontario within the Liquor Control Boards channel, building strong customer relationships, province-specific account plans, and execution routines that deliver Diageo Canada commercial priorities.

KEY RESPONSIBILITIES:

• Support with the development and ownership of the annual account plan for Ontario, aligned to national LCB channel priorities and provincial customer dynamics.
• Manage customer relationships, meetings, issue resolution, performance reviews, and follow-up with relevant liquor board stakeholders.
• Partner with CSP, Marketing, Supply, Finance, and Customer Marketing & Operations to execute assortment, innovation, pricing, activation, and service priorities.
• Track sales, distribution, listing, service, promotion, and activation performance and recommend corrective actions.
• Translate brand and channel selling stories into customer-specific plans, materials, and execution requirements.
• Coordinate with On Premise and Private Retail teams where provincial market dynamics require collaboration.
• Ensure account activity follows regulatory, compliance, customer, and internal governance requirements.

• Annual account plan and customer relationship plan for Ontario.
• Customer meeting materials, action logs, and performance review decks.
• Listing, assortment, innovation, pricing, activation, and service execution plans.
• Opportunity/risk trackers and corrective action recommendations.
• Cross-functional inputs for AOP, demand planning, and customer marketing.

• 3+ years of sales, key account, customer management, category, or commercial experience.
• Understanding of LCB/provincial liquor board dynamics or comparable regulated customer environments preferred.
• Strong relationship management, negotiation, account planning, analytics, and presentation skills.
• Ability to coordinate cross-functional partners and manage province-specific priorities.
• Comfort with travel and customer engagement as required by the territory.