Johnnie Walker Brand Manager

About this role

As brand manager for Johnnie Walker Super Deluxe portfolios, you are expected to grow brand top of mind awareness and equity in Taiwan through the creation of brand strategy& plans based on consumer, customer and shopper insights as well as the success at points of purchase.

You will be responsible for:

1.Lead the Johnnie Walker Super Deluxe segment growth in developing annual strategies & plans

• Lead JW SDLX strategy and development, including data mining, strategy planning and budget management.
• Identify portfolio opportunity through analysis and management of NPD projects.
• Identify ATL growth drivers and generate content in traditional/digital marketing channel by working with digital/PR team.
• Understand consumer and market insight by collecting and analyzing data and finding implications and making plans by working with consumer planning team.
• Oversee brand budget in an accurate and efficient manner.
• Conduct robust Pre/Post-M&E for ATL-driven activation.

2.Develop & execute best in class consumer recruitment/re-recruitment programs:

• Lead ATL/through-the-line campaign and ensure effective execution by working with external agencies and internal cross-function partners including trade marketing, sales, supply chain and finance team.
• Achieve annual brand goals of sales value/volume, market share, P&L and brand attribute targets including top of mind awareness and brand equity building.
• Deliver high-quality execution standard that complies with company and brand guideline.
• Keep optimizing the execution plan, media mix and content strategy to improve the outcome.

3.Work closely with global stakeholders for innovation initiatives and co-develop growth drivers for local adaption.

4.Monitor competitive activities (e.g. Media spending, competitive brand health, new brands/innovations, new brand communications initiatives) and understand competition at market level, and identify opportunities and challenges for action.

To be successful in this role, you will need:

• Proven marketing/brand management experiences consumer industry and multinational environment.
• Seasoned integrated marketing campaign management skills with large scale investment and omnichannel activation.
• Expertise across media, digital, experiential, PR, culture.
• Punchy presentation skills and collaborative sprits to drive outcomes with matrixed cross-function teams.
• Strong commercial and numerical acumen with attention to detail.
• Product innovation experience is a plus.
• Fluent in Mandarin and English.

Working with Us

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

About Us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.

We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Feel inspired? Then this may be the opportunity for you.

Client-provided location(s): Taipei, Taiwan

Job ID: Diageo-JR1118927

Employment Type: FULL_TIME

Posted: 2025-10-20T18:54:03