Innovations Commercialization Manager
Job Title: Innovations Commercialization Manager
About us
East African Breweries PLC (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.
EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group's diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.
EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements
EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.
Role Responsibilities:
- Lead commercial partnership for the innovation pipeline, aligning with Sales, RTC, and business priorities
- Mobilize senior sales and cross-functional leaders to secure focus, investment, and resources for high-impact innovation delivery.
- Oversee end-to-end execution, integrating launches into the commercial calendar and strategic plan.
- Partner with senior leadership to evolve the Sales function for innovation-led growth
- Shape and champion RTC models that unlock innovation scale and market reach
- Define enterprise-wide innovation critical metrics and embed thorough execution standards into sales performance
- Redesign sales incentives to reward innovation delivery and drive accountability
- Act as the key commercial bridge across innovation, marketing, and sales for strategic alignment
- Embed commercial insights into launch planning to ensure relevance, differentiation, and performance
- Set and supervise critical launch benchmarks, ensuring robust customer propositions and sell-in tools
- Own the innovation performance management framework coordinated within global reporting
- Lead executive-level performance reviews and drive data-driven interventions
- Influence senior sales leadership to prioritize corrective actions for consistent delivery
- Champion continuous commercial monitoring, evaluation, and cross-market learning
- Provide strategic oversight at governance breakthroughs to ensure go-to-market readiness and commercial viability
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Experience / skills required
- Bachelor's degree or equivalent experience in Business, or related field
- 5-7 years demonstrated ability in FMCG/fast paced commercial environment
- Proven experience in innovations or shopper marketing
- Experience handling budgets and delivering business results
- Critical thinking and planning
- Financial competence and budget management
- Strong analytical and data interpretation skills
- Consumer insight development
- Project and stakeholder management
- Creativity and innovation attitude
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere and creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
Company Videos
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