Influencers and Advocacy Manager, Old Parr & Buchanans

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the function:

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the role:

2. Purpose of the Role

PR and influencers strategy to drive impact and amplification with tangible business performance:

The PR & Influencers Manager is responsible for developing and leading best-in-market PR and Influencer strategies that increase brand relevance, conversation, advocacy and earn visibility across CCV.

This role ensures brands are amplified through the right communities, media, creators, influencers and opinion leaders, creating meaningful consumer connections that drive measurable business outcomes.

The role builds and nurtures a strong network of partners, creators and media contacts, while setting executional excellence standards, measurement frameworks and governance to ensure all PR and influencer investments deliver efficient ROI and support brand growth objectives

3. Market Context

Central America, Caribbean & Venezuela (CCV) is a highly diverse and dynamic market composed of 38 countries operating under a distributor-based model. Consumers are increasingly influenced by social platforms, creators, cultural communities, entertainment, music, lifestyle, food, sports, and emerging digital trends.

As competition for consumer attention continues to intensify, strong earned media and influencer ecosystems play a critical role in accelerating brand growth, driving talkability, and building meaningful connections with target consumers.

The PR & Influencers Manager must balance regional scale with local relevance, ensuring influencer strategies and PR programs effectively connect brand priorities with unique cultural opportunities across the region.

8. Experience and Required Qualifications

• 6+ years of experience in Public Relations, Communications, Influencer Marketing, Marketing or Brand Management.

• Experience in spirits, premium consumer goods, lifestyle, entertainment or FMCG industries are an advantage.

• Strong relationships with media, influencers, creators, talent agencies, opinion leaders and industry stakeholders.

• Proven track record of agency management and external partner relationship management.

• Strong project management skills with the ability to plan, prioritize and deliver multiple initiatives simultaneously.

• Demonstrated strategic thinking and ability to translate business and brand objectives into impactful PR and Influencer programs.

• Strong analytical capabilities and experience measuring campaign effectiveness, ROI and optimization opportunities.

• Excellent relationship-building skills with the ability to influence and collaborate across a matrix organization and with external partners.

• Confident communicator and presenter, with strong storytelling and media management skills.

• Deep understanding of social media platforms, influencer ecosystems and earned media strategies.

• Culturally aware, externally curious and passionate about consumer trends, creators and emerging platforms.

• Fluency in English and Spanish is required.

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Client-provided location(s): Caracas, Venezuela

Job ID: Diageo-JR1127116

Employment Type: FULL_TIME

Posted: 2026-07-25T19:24:49