Head of RTD Indonesia

Head of RTD Indonesia

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About you

Lead the end-to-end management of Ready-To-Drink (RTD) business in Indonesia. Direct accountability to deliver business ambition in Revenue, Profit and Market Share

Responsible for end-to-end development, strategy, and performance of the category in Indonesia. This includes:

• Leading RTD innovation pipeline development and execution.
• Ensuring consumer-led concept development and commercial readiness.
• Partnership with cross-functional teams to deliver RTD launches with excellence.
• Integrating RTD strategy with Indonesia's mainstream business long-term growth plans.

• Lead the Indonesia RTD strategic plan aligned to APAC and global platforms.
• Translate consumer, cultural, and regulatory insights into opportunity spaces.
• Idea generation, concept creation, packaging, naming, and positioning development.
• Ensure all propositions align with brand guidelines and regulatory requirements.

• Lead project teams on concept & testing across supply, sales and shopper marketing.
• Drive the Innovation NAVIGATE process and cross-functional approvals.
• Ensure rigor in liquid development, claims, packaging, and quality.
• Develop and lead world-class launch activation plans within legal constraints.

• Deliver RTD AOP targets (NSV, OP, share).
• Lead & optimize marketing investment for development, testing, commercialization

• Build strong partnerships with all functions and leadership team
• Champion RTD integration into the wider commercial agenda.
• Influence distributors to deliver strong execution and in-market availability.

• Elevate innovation and commercialization capability in Indonesia's marketing team.
• Mentor teams on consumer insight, project management and activation efficiency.
• Foster an ambitious & collaborative culture.

• Graduate caliber with 15+ years of marketing or innovation experience in FMCG; experience in beverages preferred.
• Proven track record in end-to-end product innovation or portfolio development.
• Strong understanding of consumer behavior in beverages, preferably in RTD or beer.
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders.
• Strong commercial acumen with experience in developing propositions grounded in consumer, customer, and financial insight.
• Experience handling agencies (research, creative, packaging, design).
• Ability to navigate regulatory complexity and deliver compliant but bold solutions.
• Resilience and a proven thought leader.