Head of Off Trade & Ecomm Spain

About Us

As the world's leading premium drinks business, we boast over 200 brands across 180 countries. Our mission is to collaborate, innovate, and elevate the consumer experience with our brands. We are a melting pot of passionate individuals from various backgrounds, dedicated to pushing boundaries and encouraging a brighter future. Our ambition knows no limits, and we invite you to join our journey ahead!

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the Role

We are on the search of a dynamic Head of Off Trade & Ecommerce for Spain, who will lead our daring growth plans in the Spanish market. The successful candidate will be instrumental in crafting and implementing strategic plans to elevate our brands within the FMCG sector, focusing on the off-trade & e-commerce channel.

Reporting directly to the Iberia Commercial Director, this role is pivotal in ensuring our brands not only thrive but dominate in the Spanish off-trade&digital landscape.

Role Dimensions:

• Full P&L responsibility of the DIAGEO portfolio for the Off Trade & E-commerce channel in Spain.
• Leadership and development of a senior sales team of NAMs & KAMs, encouraging a culture of excellence & innovation and growing his / her leadership beyond with the functions supporting the Channel (Customer MKT, Comm. Finance, RGM, Supply, HRBP).
• Strategic formulation and execution of RTM strategies, ensuring efficient brand presence and performance.
• Cross-functional collaboration to drive sales capability, innovation, and operational excellence.

• Strategic Leadership: Drive the strategic agenda for Off Trade & E-commerce in Spain, ensuring alignment with Diageo's global vision and local market dynamics, specially the on / off hybrid customers.
• Team Excellence: Build, encourage, and lead an outstanding sales team; focus on talent development, performance management, and crafting a winning team culture.
• Revenue Growth Management: Optimize product mix, pricing strategies, and promotional activities to drive revenue growth and profitability.
• Market Execution: Ensure perfect execution in-store through our indirect execution team, ensuring product availability, visibility, and promotional efficiency to improve sales.
• Collaboration: Work closely with internal teams and external partners to drive alignment, innovation, and DIAGEO's growth within TBA.
• Financial Skill: Handle budgeting, forecasting, and investment strategies to achieve financial targets and improve ROI.

• Experience: A minimum of 8 years in commercial leadership roles within the FMCG sector, with a consistent track record in the off-trade channel.
• Leadership: Inspirational leader with outstanding team-building and mentor skills.
• Strategic Problem solver: Strong strategic planning and execution capabilities, with a keen eye for market opportunities and challenges.
• Financial Savvy: Robust financial competence with experience leading P&Ls, budgeting, and forecasting.
• Cross-Functional Agility: Demonstrated ability to work effectively across functions to drive business performance.
• Language: Native Spanish with proficient English.
• Qualifications: Bachelor's degree or equivalent, preferably in Business, Marketing, or a related field.

• Modern work life balance policies and wellbeing activities.
• Employee Assistance Programme.
• Gympass.
• Celebration activities and programme to live our purpose.
• Incentive plan that rewards you for delivering phenomenal performance.
• Our product discounts.
• Health insurance.
• Life and accident insurance coverage.
• Industry leading functional and leadership capability trainings.