Distributor Manager, Nevada Diageo Beer & Pre-Mix

Job Title
Distributor Manager, Nevada Diageo Beer & Pre-Mix

Location and Scope: Based in Las Vegas, this role manages distributors across the State, working with Southern Glazers Wine & Spirits (Las Vegas & Sparks branches) and Breakthru Beverage in Southern NV.

About Diageo

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us to collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, have the backing needed for new ideas and learn from them. Harness passion and desire to grow and make a mark. Let's unlock a brighter, more exciting future together!

About the role:
The Distributor Manager is responsible for overseeing Diageo's beer and pre-mix portfolio throughout Nevada. This role requires strategic decision-making, financial oversight, and effective management of distributor relationships to achieve business targets in a complex market environment.

• Deliver agreed-upon Annual Operating Plan (AOP) depletion targets.
• Meet quarterly and half-year Internal Business Objectives (IBOs).
• Ensure alignment on all programs and goals.
• Build strong relationships with distributor owners/senior management through to sales reps.
• Manage trade and price spends within agreed budgets.
• Develop sales forecasts/budgets using market insights and trend analysis.
• Deliver shipments according to contractual DSI obligations.

• Conduct planning meetings and business reviews with distributor leadership regularly to ensure alignment.
• Spend time in trade working directly with wholesalers both in-person and virtually to track performance/programming/issues, leading course corrections as needed.
• Inform wholesalers about DBC chain programs and local initiatives.

• Manage local event planning/sampling execution with distributors and third-party agencies like MKTG.

• Engage with third-party agencies and coordinate with a dedicated local Inspira representative in Las Vegas on priorities/target account lists.

• Handle T&E, wholesaler invoices, budget reconciliation, performance reviews.
• Manage customer dynamics across various channels including C-store, grocery, club store, independents, on-premise; understand the three-tier structure of supplier-wholesaler-retailer; direct store delivery.

• Deliver against AOP & IBOs for the DBC portfolio.
• Analyze wholesaler business monthly, quarterly, annually; develop goals for visibility/distribution/display execution/promotions/pricing/shelf management/quality measures.
• Create incentives to motivate wholesalers towards key sales drivers by brand; plan/manage investment (Beer & PABs).
• Execute kick-off meetings for innovation/programming initiatives throughout the year; negotiate price structures with wholesalers ensuring pricing strategies are met.
• Analyze segment retail accounts in on/off premise channels effectively; coordinate key account planning at wholesalers with National Account/Retail Chain teams.

• Extensive experience in beer/wine/spirits commercial roles or similar CPG selling experience.
• Proven supervisory skills in wholesaler management; retail sales expertise in chain grocery/independent liquor/on-premise settings; thorough understanding of wholesaler operations/chains/customers/competitive activity/market information/quality standards.
• Well-developed financial acumen with previous ownership of pricing/budgets. Strong knowledge of Distributor Operations. Insight into On/Off Trade dynamics. Experience managing across multiple functions. Strong influencing/negotiation skills; proven track record for collaboration/accountability across departments.
• Persuasive selling, problem solving; planning/organizing; proficiency in MS office; financial acumen; excellent written/verbal communication; extremely positive; excellent negotiator; exhibits independence, resiliency and tenacity. Process oriented. Understands and applies interdependencies across functions. Understands & uses data in critical decision making. Ability to engage, influence, and coordinate stakeholders who have different strategic initiatives.