Digital Activation Associate - Paid Media, NAM

Job Title: Digital Activation Associate - Paid Media, NAM

About us: With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company! Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

About the team:

Reporting to the Director of Media, we are looking for a Paid Social Associate to join our agile, creative, and resourceful team, merging the art and science of paid media and creative content to optimize campaigns and drive tangible business results across US and Canada Diageo brands.

Based in our New York Offices and working as a member of the broader Connections Team, the role will be wide and varied, which means you will be liaising with a large number of both internal (brand) and external (e.g. media and creative agency) partners. Therefore exceptional communication skills and project management will be key.

Role Responsibilities:

Media, Creative, and Account Management:

• Plan, implement, and lead paid social media campaigns, with an emphasis of Meta, Snapchat, Pinterest, and TikTok
• Support innovation against new platforms or partners as social and digital spaces continue to evolve
• Includes buying, optimizing, and reporting for brands and responsibility of multi-million-dollar budgets
• Collaborate with media agency planning teams to incorporate tactical media plans and insights into holistic media results (i.e. plans, reports, etc.) that are regularly presented to brand and creative agency teams
• Lead and manage daily media optimizations, collaborating with creative agencies to lead any necessary creative updates
• Lead the administration and billing operations of Diageo North America infrastructure for paid social

Measurement, Data and Analytics:

• Identify, develop, and advocate for relevant pilots to support the brand and business strategies and learning agendas
• Lead testing and analysis of social media campaign performance metrics, using internal social analytics and Return On Investment measurement tools to optimize performance and meet business objectives
• Analyze datasets into regular reports that deliver actionable insights and presentations to inform planning and optimization for future media and content strategies

Experience / skills required:

• At least 1 year of experience in digital or social; preferably directly managing and buying paid social for a major consumer packaged goods or luxury brand
• Expert Excel skills
• Experience in using social media analytics platforms such as Sprinklr and/or native channel analytics such as Facebook Insights/Business Manager

• Knowledge, love and curiosity for social data and the impact it can have on the business
• Work with large data sets
• Demonstrated critical thinking ability
• Proven track record in leading multiple projects at a time while paying attention to detail
• Deep understanding of social media data caveats by channel and how these caveats can affect reporting
• Excellent verbal and written communication skills
• Confidently lead debrief sessions, often to a senior audience
• Self-starter who is comfortable with a constantly evolving environment
• Agile, upbeat, relentless with a drive to succeed, TEAM player
• Used to working with a variety of partners and building relationships
• Deal with a large volume of requests and know how to prioritize workload

Bonus:

• Experience with social listening platforms
• Knowledge in SQL, Salesforce, statistical tools and/or programming

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): New York, NY

Job ID: Diageo-JR1122343

Employment Type: FULL_TIME

Posted: 2026-01-26T23:50:41