Data & Insights Manager Chile

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

2. Purpose of the Role

About the Function:

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the role:

The purpose of this role is to lead Customer Marketing as the coordination point between Marketing, Category / Channel Development, Sales, RGM, Commercial Planning, Supply and Customer teams. The role ensures that brand, category, shopper and customer strategies are translated into executable commercial choices, clear channel priorities, customer-ready plans and focused performance learning.

This role exists to make the LAC Commercial Blueprint customer-back, shopper-led and execution-first in practice. It ensures the market has one integrated commercial planning rhythm, connecting E2E Planning, IBP inputs, commercial calendar, innovation commercialization, activity prioritization and performance learning into a coherent plan that Sales can implement and the business can measure.

• 5-7 years of progressive experience in Customer Marketing, Commercial Planning, Trade Marketing, Category Management, Commercial Excellence or Sales Strategy within FMCG or a similarly complex consumer business.
• Demonstrated experience translating brand and category strategies into customer and channel execution plans.
• Experience building or improving commercial planning processes, governance and ways of working, particularly in organizations undergoing transformation or capability development.
• Experience developing reporting frameworks, critical metrics and performance reviews in environments where data systems and reporting capabilities are not fully mature.
• Confirmed ability to consolidate data from multiple sources, identify commercial insights and translate them into clear business recommendations.
• Experience working across Marketing, Sales, Finance, Supply Chain and Revenue Growth Management to align priorities and deliver business outcomes.
• Experience influencing senior stakeholders and leading cross-functional initiatives without direct people management responsibility.
• Experience evaluating commercial performance, promotional efficiency and customer investment to drive continuous improvement