Customer Marketing Manager On Trade
Today• Lisbon, Portugal
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Role
As a Customer Activation Manager, you will sit right at the heart of business supporting & working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo's commercial plan to shift consumer & shopper behavior to achieve Diageo's financial and market share ambition.
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This role has direct responsibility for all activation within your customer & brand alignment. You will be working with field, national & wholesale commercial teams and alongside the Shopper Marketing brand teams to deliver outstanding activation.
Top Accountabilities:
- To build an activation plan for our key brands & customers.
- To project handle the implementation of all the key platforms & activations within your customer alignment.
- To be the activation lead from a channel & customer lenses for your brand alignment.
- To develop and complete shopper marketing activities that make our brands show up admirably to customers & consumers.
- Project-handle the detailed delivery of all assets and tools to deliver excellent activation for key brands and customers
- Handle activation agencies to develop and complete execution of shopper marketing programme
- Set activation critical metrics for all shopper marketing activation, monitor and course accurate
- Efficient manage of the budget for point of purchase activation
- To conduct activity M&E to ensure we are constantly improving our plans to drive greater return on investment
About you
Ideal experiences / Qualifications / capabilities:
- 3 to 5 years Internal or external experience as Sales or Marketing Executive equivalent
- Ideally On trade experience
- Project Management, Analytical and core selling skills
- Time management & prioritisation skills
- Can build powerful relationships and work collaboratively within a team
- Problem solver & solution-based excellent teammate who can take care of ambiguity & adapt quickly
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
- Modern work life balance policies and wellbeing activities.
- Comprehensive health insurance for you and your family.
- Employee Assistance Programme (VivoFácil).
- Lunch vouchers.
- Annual bonus dependent on performance.
- Subsidized gym.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Client-provided location(s): Lisbon, Portugal
Job ID: Diageo-JR1126428
Employment Type: FULL_TIME
Posted: 2026-05-27T19:27:47
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
Company Videos
Hear directly from employees about what it is like to work at Diageo.