Customer Marketing Manager – On Trade

Customer Marketing Manager - On Trade Modern

About the role:
Design and implement strategies that strengthen the position of our brands within the modern on-trade channel. Build joint growth opportunities with strategic customers through segmented and differentiated plans, and close collaboration with cross-functional teams, enhance sales performance, brand visibility, and consumer experience.

Role Responsibilities:

• Leverage consumer and shopper insights to shape channel and category plans, working closely with marketing and commercial teams.
• Develop and implement short- and long-term strategies for the modern on-trade channel, actively tracking financial growth, and innovation opportunities.
• Build strategic partnerships with key customers, driving "win-win" negotiations and improving the effectiveness of trade initiatives.
• Define the Route-to-Consumer (RTC) strategy and lead field execution in collaboration with the team.
• Conduct customer and channel segmentation (restaurants, hotels, key chains) to prioritize resources and develop tailored strategies for high-potential customers.
• Lead, coach, and develop a high-performing team, fostering a culture of accountability and continuous improvement.
• Collaborate effectively with internal and external partners to drive integrated business plans.
• Develop flexible and proactive strategies that reflect the seasonality and tourism dynamics of the modern on-trade channel.
• Prepare channel performance and investment plans, manage budgets, track KPIs, and provide regular reporting to senior leadership.
• Ensure full compliance with company policies, legal regulations, and competition law principles in all commercial activities.

Experience / skills required:

• Bachelor's Degree required
• Minimum 8 years experience in sales and customer/trade marketing areas
• Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to implement
• Understands how the total sales organization operates and how to drive effectiveness.
• Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
• Strong analytical, presentation and project management skills.
• Experience in premium outlet & portfolio management with good understanding of F&B insight

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): Istanbul, Turkey

Job ID: Diageo-JR1120229

Employment Type: FULL_TIME

Posted: 2025-11-17T23:52:32