Customer Marketing Manager

About the role:

Customer Marketing Manager

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well diversified across price-tiers, enabling it to participate where consumer opportunity is greatest and to capture shifts in consumer preference. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other.

About the Role

Diageo invests significantly in direct to consumer brand building, but we have to work collaboratively with our customers to influence the point of purchase activations as this is where the vast majority of our A&P investment sits. You will work closely with our customer team to understand the needs of shoppers and customers and then collaborate with the shopper marketing team to create the programmes and tools that guarantee outstanding execution of our brands.

In this position you will sit right at the heart of business, supporting and working as business partner with our sales teams to ensure they have all the insights, growth drivers, and tools they need to deliver brilliant execution of Diageo's commercial plan. We aim to shift consumer & shopper behavior to achieve Diageo's financial and market share ambition.

In this team, we work with field, national, and wholesale commercial teams and alongside the Shopper Marketing and Brand teams to deliver best in class activation.

Customer Marketing Manager (5B)

Role Responsibilities:

Responsibilities include but are not limited to the following:

• Strong commercial acumen to leverage a deep understanding of customer and consumer needs
• Bringing a strategic lens to activation planning, ensuring initiatives are customer- and channel-centric while rooted in commercial frameworks and business KPIs
• Developing and executing comprehensive, rolling 360-degree activation initiatives that align with overall brand and portfolio priorities, from strategic planning through to flawless execution and performance evaluation
• Leading external activation and shopper marketing agencies ensuring the delivery of best-in-class, insight-driven concepts that elevate shopper engagement and drive conversion at the point of sale
• Orchestrating all elements of commercial activation with precision - from material and POS development to cross-functional briefings with key accounts, field sales, and agency partners while managing budgets with discipline and efficiency
• Operating seamlessly within a matrix organization, leading internal cross-functional teams with influence and clarity, delegating effectively, and fostering alignment across levels

Experience / skills required:

Experience required/skills/capabilities/languages 5B

• 3+ years experience as Sales or Marketing Executive equivalent - with a proven track record in business delivery
• Strong end to end commercial FMCG understanding, alongside high levels of numerical acumen and attention to detail
• Project management experience
• Strong time management and prioritization skills
• High level of structure, mastering administrative basics
• Excellent communication-, and interpersonal skills to build relationships/partnerships with internal and external partners
• Problem solver & solution-based team player who can deal with ambiguity & adapt quickly
• Polished and engaging presentation skills in order to convince the Commercial Teams of the brand projects and their strategic importance for the business growth
• German & English: fluently spoken and written

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

• [Recruiter to list relevant market/region benefits].

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): Hamburg, Germany

Job ID: Diageo-JR1119872

Employment Type: FULL_TIME

Posted: 2025-11-06T23:54:22