Customer Marketing Analyst

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life's moments mean a little more.

About the function

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role

The mission of this role is to provide analytical and operational support to Customer Marketing, turning customer, shopper, activation and performance data into simple insights, trackers and actions that improve planning and execution.

Key Accountabilities

• Maintain customer marketing trackers: Produce regular views of activation delivery, spend, important metrics, M&E, customer performance and action follow-up across channels.
• Support planning and cycle readiness: Prepare insight, customer data, sales cycle materials, activation calendars and post-activity analysis for Customer Marketing Managers.
• Turn data into practical insight: Analyse shopper, customer, market, CRM and campaign data to find opportunities, risks and improvements.
• Improve data and process quality: Maintain clean inputs, documentation, templates and control logs that make routines repeatable and easy for teams to use.
• Support cross-functional decisions: Provide clear, simple summaries for Sales, RGM, Category, Shopper and Finance stakeholders to help prioritise action.

• Execution excellence: Turns strategy into simple standards, customer actions and field routines that improve availability, visibility, quality and compliance.
• Data-led prioritisation: Uses insight, CRM and performance data to focus effort on the customers, outlets, occasions and brands that matter most.
• Collaborator influence: Works across Sales, Customer Marketing, RGM, Supply, Finance and external partners to tackle issues and land plans at pace

• Experience in commercial analysis, sales operations, customer marketing, finance, category, RGM or business intelligence roles.
• Sophisticated Excel and good Power BI or dashboarding capability; experience with NielsenIQ, IRI, Dunnhumby, CRM or customer data is advantageous.
• Strong attention to detail, data quality approach and ability to translate insight into clear commercial actions.
• Organised, curious and comfortable working with Sales, Customer Marketing, RGM, Finance and D&T stakeholders through busy commercial cycles.
• FMCG, retail, hospitality or beverage alcohol experience preferred.

• Contemporary work life balance policies and wellbeing activities
• On site gym or subsidised gym membership
• Contributary pension scheme
• Comprehensive health insurance for you and your family
• Annual bonus of your base salary (dependent on performance)
• Share options