Customer Marketing Analyst

Job Title: Customer Marketing Analyst

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the Role

The Innovation Commercialisation Analyst supports the Innovation Commercialisation Manager by delivering data-driven insights, commercial analysis, and strategic modelling. The role transforms raw data into meaningful commercial intelligence, evaluates opportunities across the innovation pipeline, and supports effective decision-making from early-stage exploration through to launch and scale.

• Analyse market, customer, finance, and operational data to inform innovation and commercialisation decisions.
• Develop and validate commercial assumptions, scenarios, and business cases for new and existing innovation initiatives.
• Support opportunity sizing based on various data points and modeling
• Contribute to strategic thinking around go-to-market plans and scaling pathways.

• Collect, structure, and interpret data from diverse internal and external sources.
• Build and maintain analytical models, dashboards, and performance reports.
• Identify trends, risks, and opportunities, translating complex information into clear, actionable insights.
• Ensure data quality, consistency, and reliability across all reporting.

• Partner with Marketing, Finance, Technology, Legal, and other functions to support innovation workstreams.
• Assist with the evaluation of pilots, proofs of concept, and post-launch performance.
• Contribute to portfolio tracking and reporting across the innovation ecosystem.

• Prepare high-quality presentations and insights for senior leaders.
• Communicate findings effectively, balancing analytical depth with strategic perspective.
• Serve as a trusted analytical partner to the Innovation Commercialisation Manager.

• Ensure analyses adhere to internal governance standards, financial controls, and risk frameworks.
• Apply relevant regulatory and market considerations, particularly those applicable in South Africa.

• Bachelor's degree in Business, Economics, Finance, Data Analytics, Engineering, or a related discipline.
• 2-5 years' experience in an analyst role (commercial, strategy, finance, or analytics preferred).
• Experience supporting business cases, strategic planning, or innovation projects is advantageous.

• Strong analytical and problem-solving capability.
• Ability to develop assumptions, scenarios, and models using limited or imperfect data.
• Advanced Excel proficiency; experience with data visualisation tools is beneficial.
• Strong commercial acumen and financial literacy.

• Ability to connect data insights to broader business strategy.
• Comfortable working in ambiguity and evolving environments.
• Curious, hypothesis-driven approach to problem-solving.

• High attention to detail with the ability to maintain strategic perspective.
• Strong verbal and written communication skills.
• Ability to work independently while collaborating effectively across teams.
• Results-driven mindset with a focus on continuous improvement.