Customer Business Development Manager
About Us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
What about the role
At Diageo, we're building iconic brands and creating moments that matter.
As Customer Business Development Manager, you will play a pivotal role in managing and growing our strategic relationships with key customers. You'll drive sustainable growth, deliver commercial excellence, and ensure our brands continue to delight consumers wherever they shop.
What You'll Be Doing
1. Customer Partnership & Business Planning
• Build strong, trust-based relationships with central purchasing, category, and trade marketing teams of key customers.
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• Lead the creation and execution of Joint Business Plans (JBPs) that align customer priorities with Diageo's strategic objectives.
• Strengthen long-term partnerships that create mutual value and category growth.
2. Commercial Performance & Budget Management
• Deliver sales, profit, and market share targets in line with Diageo's commercial goals.
• Lead trade terms, investments, and promotional budgets with agility and accountability.
• Prepare accurate sales forecasts and collaborate closely with the Demand Planning team.
3. Category & Brand Growth
• Maximize the visibility, share, and equity of Diageo's brands across off-trade channels.
• Apply category management principles to optimize shelf layout, product mix, and pricing.
• Lead customer-specific activations, seasonal campaigns, and digital supports that bring our brands to life.
4. Data, Insights & Reporting
• Translate insights from Nielsen, Power BI, and customer data into actionable growth plans.
• Track performance KPIs, sales trends, and stock levels, and present insights to senior stakeholders.
5. Collaboration & Internal Partnership
• Partner closely with Trade Marketing, Finance, Logistics, and Demand Planning teams.
• Lead internal processes related to listings, activations, and new product launches.
• Ensure all commercial activities and agreements are executed in compliance with Diageo's internal policies and the principles of the Turkish Competition Authority (Rekabet Kurumu).
What We're Looking For
• Bachelor's degree in Business, Marketing, or Economics (or equivalent).
• Minimum 5 years of sales experience (preferably in FMCG, managing national key accounts).
• Strong commercial acumen, negotiation, and relationship-building skills.
• Advanced proficiency in Excel, Power BI, and CRM systems.
• Fluent in English.
• Analytical, strategic thinker who acts with pace, ownership, and results-orientation.
• Collaborative, customer-focused, and passionate about building brands consumers love.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
Company Videos
Hear directly from employees about what it is like to work at Diageo.