CP&A Modern Trade Executive

Role Title: Commercial Planning & Activation Modern Trade Executive

Reports To: Head of CMO Chile

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

The Customer Marketing organization in SouthLAC, spans Shopper Marketing, Category Development and Commercial Planning and Activation, to deliver:

• World-class shopper understanding and insights
• Compelling category strategies
• Support for outstanding customer teamwork
• Value crafting Category development
• Effective shopper marketing to support Winning at the moment of choice.
• Customer-focused planning, activation and execution.

CP&A Modern Trade Executive is accountable to translate the Brands and commercial strategy into solid Customer planning, identifying key success metrics and relevant tracking system and give guidance to Field Sales, Key Accounts and Sales Teams on how to sell Premium leading brands, providing the tools to drive brilliant execution of Sales Drivers in our main channels and ensure the right S&OP in all channels physical and digital. Evaluate, define and complete new ways of workings

Decision Making

• Skill in building active collaboration with Channel Managers /Commercial Managers and customers to ensure concept applicability in each final outlet
• Build brilliant partnerships with agencies and cross functional teams to deliver breakthrough content and execution
• Effectively handle Management team providing right priorities and agility to respond to customer/sales field needs
• As the coordinator of all in-store executions for the respective channel (leading the store back planning execution approach), recommends changes and interventions to ensure activation plans are achieved On Time in Full in an efficient and effective way.
• Influences commercial action planning to course correct critical metric performance with fact-based insights generated through execution data analysis.
• Influences decision making by inputting the annual commercial strategy and the related channel trade execution plan.
• Key component on the decision-making process for CAP to build required plans to deliver commercial KPI's

Financial Responsibility

• Owns and track Trade Investment Execution: Trade Spend & A&P assigned to Chile)
• Lead own T&E budget and is expected to adhere to all related policies, and to not exceed its assigned budget.
• Project runs 3rd parties (POS Sourcing, BTL Agencies, Logistic providers...) working closely with the Head of CMO, Procurement and Distributor partner to ensure we are optimizing investment and driving out costs.
• Deep understanding and responsible for Measurement and Evaluation (Pre&Post) in order to target the right investment to improve value whilst delivering for our consumers, shoppers and customers.

Leadership Responsibility

The role reports to the Head of CMO Chile and has strong relationship with Commercial Channel Manager. The role does not have direct reports but needs to work closely and be able to influence and build links with distributor partners, sales teams and external agencies and Diageo internal & external collaborators.

Key Outputs/Deliverables

• Lead One Plan Forecast process for the business ensuring all commercial managers and KAs are making a correct forecast (measure by SFA) and ensure right inventories in Diageo & Modern Trade.
• Ensure effective commercial activities give input about customer insight, commercial activation and business intelligence are included in planning to develop plans to deliver day to day volume and assemble commercial opportunities.
• Lead investment of A&P BTL and Trade Spend in the trade according to the plan for each channel and shopper Marketing
• Analyse Nielsen and market volume reports to find insights and conclusions for Reserve performance (weekly and monthly base)
• Coordinates special packs and creates/complete in-store/outlet visibility solutions and support materials to drive brilliant execution in the POS, focusing on channel needs and execution guidelines.
• Performs regular trade (weekly) visits to find opportunities and provide solutions to drive incremental sales.
• Ensures full compliance with CARM, Diageo Code of Conduct and DMC or equivalent experience.
• Performs other related duties as assigned.

Qualifications and Experience Required

• Bachelor's Degree required in Business or related field.
• English and Spanish required.
• 5 years' experience in Marketing/Sales or Customer Marketing - ideally including exposure to a Field Sales and or Account Management environment.
• Adequate commercial understanding of local trade environment and channel specifics
• Good communicator who is able to influence and engage the various stakeholders
• Good commercial understanding, P&L literacy, strong numerical skills, a high level of computer literacy and previous experience of financial/data are important.
• Capacity to drive many projects at the same time and influence on key stakeholders, building the future and capitalize opportunities

Flexible working options

• Role is based in Santiago, Chile.
• This role requires a strong presence in "Field" with extensive and regular trade visits within the channel.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to handle your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We accept diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mapproaches and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capt

Client-provided location(s): Santiago, Chile

Job ID: Diageo-JR1122496

Employment Type: FULL_TIME

Posted: 2026-01-29T23:54:05