Content Operations Lead, APAC

Who are we:

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to local favourites like Bundaberg Rum, Mr Black & Ello, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the Role:

The Regional Content Operations Lead plays a key role in helping Diageo's APAC markets deliver the right content faster, smarter and more efficiently. Sitting within the regional Content Studio, this role manages content demand and delivery across assigned categories, ensuring global assets are effectively adapted for local market use while driving greater reuse, consistency and speed to market.

Acting as the day-to-day link between market and brand teams and agency delivery partners, you will help shape stronger briefs, streamline production routes and ensure content is delivered on time, to brief and ready for approval, storage and reuse.

Role Responsibilities:

• Manage content demand and delivery across assigned markets and categories, with a strong focus on adapting global brand assets for local market use.
• Review, clarify and challenge briefs from market and brand teams to improve briefing quality, eliminate duplication and ensure requests are commercially valuable and fit for purpose.
• Find opportunities for asset reuse and determine the most efficient delivery route, including adaptation, AI-enabled production, agency production or new content creation where required.
• Translate market requirements into clear agency briefs covering assets, formats, timelines, mandatories, approvals and creative direction to enable efficient execution.
• Partner closely with agency teams to guide workflows, templates and production approaches, reviewing outputs where needed to ensure quality and brand consistency.
• Track delivery status, risks, dependencies and missing inputs through content planning platforms, ensuring assets are completed on time and ready for approval, storage, tagging and reuse.
• Support the Head of Content, APAC with day-to-day studio operations, stakeholder coordination and continuous improvement across ways of working, content delivery and regional content processes.

• 6+ years of experience in content delivery, creative operations, marketing operations, production, agency account management, brand management or regional marketing environments.
• Strong understanding of content briefing, creative adaptation, asset reuse, production workflows and approval processes across multiple markets and stakeholders.
• Strong creative judgement, with the ability to interpret briefs, assess outputs, provide clear feedback and effectively bridge brand teams and agency partners.
• Experience managing multiple projects, deadlines and stakeholders in a fast-paced, high-volume content or marketing environment.
• Good working knowledge of AI-enabled production tools, content planning platforms, digital asset management systems and modern content operations workflows.
• Strong attention to detail and confidence challenging weak briefs, duplicated requests or low-value work in order to improve efficiency, quality and speed.
• Strong communication, collaborator management and problem-solving skills, with the ability to balance service, execution excellence and continuous improvement across regional content delivery.

• Competitive reward - Market-leading salary, performance-driven bonus and industry perks
• Flexible ways of working - Hybrid working with no set office days, empowering you to balance work and life in a way that works for you
• Industry-leading family leave - Generous paid parental leave for all parents, along with support for life's key moments
• Health & wellbeing - Comprehensive support including mental health resources, wellbeing initiatives and employee assistance programmes
• Career growth - Access to global opportunities, leading learning programmes and clear pathways for development
• Inclusive culture - A values-led, inclusive environment where you can bring your whole self to work
• Product perks - Employee discounts and experiences across our iconic portfolio