Commercial Planning & Activation Manager

About us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.

Diageo Mexico has a clear vision of be recognized as one of the top 3 sales forces within the CPG companies and the number 1 in the On Trade & Off Trade

Diageo has a solid position as market leader into the growing category of whisky. We want to strengthen our position in whisky category, but at the same time we have decided to expand our relevance and continue with our value creation strategy by entering in some other categories, such as rum and vodka.

To accurately take on these challenges, we have to accelerate our commercial capabilities in order to be able to meet customers' expectations and achieve our bold business goals, which include the development of high end customers as well as understand and develop customers passionate about middle class consumers.

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell 6.5 billion litres of our iconic brands across 180 countries every year.

We're operating across different markets, channels and areas of expertise. Using consumer insight and digital platforms, we reach new customers, markets and celebrations to help us achieve our growth potential. We'll support you every step of your Sales career, as you work with people with diverse talents, backgrounds, and perspectives to deliver your fullest potential.

• Constant multifunctional work with key customers in sales, marketing, supply and finance.
• Key player in compliance and internal financial controls.
• Develop and provide deep commercial insights about our present and future that will reinforce our planning process and will generate investment efficiencies.
• Constant interaction with WHS KAM, Team Leaders, MKT managers, Commercial Finance managers and Supply managers.

• Competition has a daring strategy based on pricing and margin, which is highly appreciated by our customers.
• As we keep recruiting and growing category penetration, customers will be indispensable partners to assemble growth and new consumers.
• Overall, we see a very competitive market with consolidation of big customers and specialization of others. We know that Customers will have access to better information and will hire new and professional personnel becoming more demanding and competitive; they will look for key partners to joint efforts.

• Ability to encourage in others the value of understanding the WHS customer, route to consumer, channel and market trends in order to develop channel and customer strategy.
• Guide in trade strategy and Merchandising Specifications.
• Lead the sales organization on M&E process to ensure efficiencies on investment.

• Lead the category growth across all Diageo´s portfolio and provide the best customer's propositions in total WHS channel.
• Lead the plans development and drive brilliant execution across customers and channels.

• Develop category/channel plans to accelerate the WHS Off Trade agenda
• Monitor and track performance and execution to ensure detailed execution
• Lead the M&E agenda
• Beat AOP

• +3 years in commercial, must have experience in WHS customer negotiation.
• Degree or equivalent experience in Business/Engineering
• A self-starter, action focused, with aim to build & hit their own goals
• Comfortable to move between strategy & execution
• Project management skills
• Able to build excellent communications & commercial rational
• Able to interface & influence key senior customers in Finance, Supply MKT & Sales teams
• Information management and skills.
• English and Spanish proficiency
• Operational excellence and attention to detail.