Commercial Performance Manager - Reserve & Key Accounts
About EABL:
East African Breweries PLC (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.
EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group's diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.
EABL operates within a multi-cultural, multinational, multi-currency environment, dealing with various regulatory, tax and compliance requirements
EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania.
About the role:
The Commercial Performance Manager (CPM) Premium Spirits Manager, Kenya is the performance driver for the entire International Premium Spirits (IPS) and Reserve portfolio. The role owns Performance management of the Premium Spirits portfolio, Distribution targets (ND), SIT (Sales in Trade), Shipment, DFC (Distributor Forward Cover), and JUCP (Joint Up Customer Plans) across both IPS (International Premium Spirits) and Reserve, ensuring every activity, investment, and customer plan translates into measurable growth. By integrating commercial priorities with customer marketing execution, this role guarantees focused delivery, strong Return on Investment, and competitive advantage in the Kenyan market.
Key Responsibilities & Outcomes
Reporting & Insights:
1. National Premium Spirits Reporting:
- Lead daily tracking of Performance Management, SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve for opportunities and insights
- Lead weekly and monthly tracking of Distribution (ND), SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve (Commercial Performance Dashboard pack).
- Lead weekly building blocks and purchase plans tracking
- Any Adhoc reporting requirements as need be for Premium Spirits
- Ensure insights are translated into actionable interventions.
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2.Reserve Division Reporting:
- Weekly and monthly tracking of Reserve Division Performance
- Lead DLT (Divisional Leadership Team) discussion on performance highlighting opportunity areas and track actions agreed upon
- Support the team in translating reports from Commercial Operations into course correcting actions.
3. Joint Up Customer Plans (JUCP) Execution & Tracking
- Actively supervise and manage JUCPs across IPS and Reserve.
- Conduct impact assessments measuring commercial and brand outcomes in line with our controls framework
- Share JUCP impact with teams for corrective action and with CLT (Commercial Leadership Team) for accountability.
4. Cycle Brief Execution
- Coordinate with Customer Marketing team to ensure Reserve Team fully briefed on activities, co-ordinate outlet selection, and ensure outlets submitted to Commercial Operations on time.
- Weekly journey planning for activities to be done with support from Customer Marketing team.
- Own the BTL (Below the Line) conversation with the Reserve team, highlighting gaps in BTL execution and coordinating contract addition and amendment.
- Track compliance and call out gaps for immediate action.
5. Budget & PO (Purchase Order) Management
- Lead divisional budget ownership and PO processes for International Premium Spirits and Reserve.
- Optimize spend, reallocating dynamically to protect key performance indicators.
6. Governance & Controls
- Implement strong governance rigor across Divisional BTL activities and JUCPs
- Ensure compliance, audit readiness, and documentation of all JUCP related commercial actions.
Skills and Experience:
Qualifications
- Undergraduate Degree or equivalent experience in relevant field
- demonstrated ability in a similar role
Key Skills & Competencies
- Proven track record to lead daily performance management across multiple portfolios
- Strong commercial and financial competence with a Return on Investment driven mentality.
- Sophisticated analytical and reporting skills (Excel/BI tools).
- Strong capability in customer activity management and JUCP tracking.
- Leadership presence with accountability, rigor, and influencing skills.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere and creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
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