Commercial Manager North Africa

Additional Job Description

Job title: Commercial Manager North Africa
Location: Casablanca or Cairo

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the role:

- The North Africa Commercial Manager is a pivotal member of the cluster covering Egypt, Morocco, Tunisia, and Algeria.

- Accountable for driving commercial strategies and activating brand plans to grow market share while embedding Diageo standard processes.

- Works closely with distributor commercial and marketing teams to build a trusted, productive partnership with both the distributor and trade customers.

- Develops a strong on-trade network with key influencers, decision makers, bartenders, outlet managers, and owners-to lock commercial deals & secure visibility, menu listings, and pouring agreements for Diageo brands.

- Delivers the regional commercial strategy in-market, cultivating the relationships required to achieve Diageo's ambitions.

- Leads commercial engagements with retail and on-trade customers, seeing opportunities in collaboration with distributor commercial and marketing teams.

- Sets budget allocation by brand and channel and proposes market-specific activation plans.

- Build the trade investment plan with the distributor commercial lead to deliver overall brand objectives.

Supports distributor teams in negotiations with priority on-trade and retail accounts.

Role Responsibilities

- Execute market-specific strategies to unlock growth, gain share, and improve profitability.

- Build value-creating relationships with distributors and top customers to secure commercial and brand activation agreements.

- Premium on-trade focus: Curate premium experiences in high-end ONT venues to drive mix and visibility, using menu engineering, bartender advocacy, and pouring deals.

- Lead distributor teams to expand distribution breadth and depth, improving coverage and penetration.

- Prepare QBRs with clear action plans and accountability.

- Prepare monthly internal business reviews, analyzing performance, identifying opportunities, and risk mitigations plans.

- Hit brand important metrics for volume, net sales, and market share in line with the commercial plan.

- Lead market forecasting and timely forecast submissions.

- Deploy an omnichannel approach ensuring a consistent consumer experience across e-commerce (where permitted), on-trade, and off-trade.

- Lead partner management-especially distributors-maintaining sustainable, mutually profitable partnerships.

Experience / skills required

- 5-8 years' commercial experience within matrixed, blue-chip FMCG multinationals.

- Commercial experience in North African markets is value-add

- Strong commercial acumen: cross-functional exposure preferred; advanced numerical and financial capability.

- Demonstrated influence, persuasion, and credibility across levels and functions.

- Excellent analytical, persuasive selling, negotiation, and decision-making skills.

- Exceptional relationship-building capability.

- Proven track record executing winning commercial strategies in competitive markets while building brand leadership.