Commercial manager Casino channel

Job Title: Commercial manager Casino channel

Location: Dubai

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role:

Key Responsibilities

• Lead the commercial strategy for the UAE casino channel, including Wynn pre-opening and future integrated resorts.

• Build and execute customer propositions tailored for casino environments across gaming floors, VIP lounges, suites, entertainment venues, and signature bars.

• Secure multi-year pouring agreements, visibility programs, and on-menu integration for Diageo's premium portfolio.

• Establish and manage relationships with senior on-trade decision makers: beverage directors, F&B executives, mixology leads, procurement teams, and VIP program managers.

• Lead the joint business planning process, including commercial negotiations, A&P allocation, and investment optimization.

• Ensure best-in-class execution providing direction on coverage, service model, forecasting, and stock availability.

• Develop and manage an annual commercial and activation calendar for casino partners, ensuring alignment across portfolio, channels, and S&OP commitments.

• Partner with advocacy teams to deliver world-class bartender training, mixology standards, and luxury service rituals.

• Provide clear KPIs and performance tracking across distribution, visibility, volume, NSV, and share objectives.

• Operate with a strong compliance mindset, working within regulatory requirements associated with casino and integrated resort operations.

• Scan the market for trends and competitive insights, shaping Diageo's long-term casino strategy.

Experience / skills required:

• 3-5 years of experience in commercial, luxury hospitality, integrated resorts, or casino operations.
• Experience with global casino brands (Wynn, MGM, Venetian, Caesars, Marina Bay Sands, Macau operators) is a strong advantage.
• Strong commercial acumen with proven success in premium on-trade, hotel chains, nightlife groups, or luxury F&B environments.
• Excellent negotiation, influencing, and persuasive selling skills with senior-level stakeholders.
• Ability to navigate complex regulatory and compliance frameworks.
• Strong analytical capability, financial understanding, and forecasting discipline.
• Exceptional relationship-building skills with high-end customers and VIP-focused environments.
• Experience with pre-opening hospitality operations is preferred.
• Ability to manage multiple priorities and maintain pace in a fast-evolving channel.
• Proven track record of delivering commercial objectives in competitive and premium environments.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): Dubai, United Arab Emirates

Job ID: Diageo-JR1121562

Employment Type: FULL_TIME

Posted: 2026-01-05T23:49:19