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Commercial Director, Korea

Yesterday Seoul, South Korea

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role

Reporting to Managing Director Korea, the purpose of the role is to bring our sales & commercial capability in Korea to a world class standard, and to deliver breakthrough business performance through effective customer management and cross functional ways of working that fit for the purpose of transformation in line with market evolvement.

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Role Responsibilities

You will be responsible for:

  • Managing entire commercial organization for on trade, off trade, customer marketing and RGM(Revenue Growth Management) & commercial excellence team
  • Obtain and apply facts and data to drive excellence in planning, decision making and performance measure for Diageo Korea to guide the organization ahead.
  • Translate the business strategy into implementation plan by setting the milestones and drive the highest standards of execution throughout the business and lead the transformation for the entire commercial unit.
  • Motivate the sales organization with a clear and powerful trade strategy, building strong and supportive trade relationships at senior and industry level with upholding Diageo brands.
  • Establish and maintain excellence in the areas of customer, shopper and category insight, to inspire the breakthrough activations that motivate the organization to exceed goals.
  • Lead the commercial team by example and act as role model, to keep developing and upskill the commercial team to ensure both commercial and talents prospect.
  • Foster outstanding collaboration and build relationships internally and externally as a thoughtful and strategic business partner, to position our best brands in front of every customer and consumer


Experience / skills required

To be successful in this role, you will need:
  • Strong track record as commercial leadership in FMCG(fast moving consumer goods) industry leading transformation journey in developing categories, channels and consumer segments.
  • Possess the proven experiences staying close with business and team in the front, to capture the engaging customers and consumers during the transformation journey by propositioning strategy partnership and to meet unmet demands.
  • Exposure across different channels and different levels of customer sophistication (eg. Key Accounts, On Premise, Wholesaler), the vision into E-commerce is appreciated.
  • Consummate know-how of channel, pricing, consumer& customer, and the masterful negotiation skills to navigate the commercial success with customer.
  • Self-motivating and positive character to engage the customers and consumers and inspire the team to challenge the status quo and achieve beyond.


Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and

Benefits package.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Client-provided location(s): Seoul, South Korea
Job ID: Diageo-JR1126252
Employment Type: FULL_TIME
Posted: 2026-05-26T19:18:00

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Pension
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

Company Videos

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