Commercial Analyst
Job Title: Commercial Analyst
Location: Amsterdam or Copenhagen or Brussels
About Us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate.
Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the role
In this role, you will act as a key analytics and insight partner to the Commercial and Field Sales teams, enabling better decision-making through best-in-class reporting and data-driven insights. The Commercial Analyst owns the development of robust, scalable performance reporting and translates complex data into clear commercial stories that drive execution and impact at the point of purchase.
This role combines strong technical capability (Power BI, data modelling) with a commercial mindset, ensuring analytics are tightly linked to business priorities, performance improvement, and growth opportunities.
Role Responsibilities
Commercial Insight & Business Partnering
- Act as a data-driven sparring partner for Commercial and Field Sales Leaders, shaping performance discussions through clear insights and recommendations.
- Translate commercial strategy into measurable KPIs, dashboards, and performance tracking frameworks.
- Proactively identify trends, risks, and opportunities in sales, distribution, pricing, and execution performance.
- Support leadership decision-making by turning analysis into practical, action-oriented commercial guidance.
- Design, build, and maintain end-to-end Power BI reporting solutions, including data models, DAX measures, and intuitive dashboard experiences tailored to business users.
- Own the monthly market and performance reporting cycle, ensuring accuracy, consistency, and relevance across Benelux & Nordics.
- Partner with the Analytics and Technology teams to continuously improve data pipelines, metrics definitions, and reporting standards.
- Deliver monthly performance deep-dives highlighting execution quality, KPI progress, and root causes of under- or over-performance.
- Provide analytical support for Monthly Business Reviews, Demand Reviews, and ad-hoc commercial questions.
- Support target setting, forecasting, and incentive tracking with robust, traceable data and clear performance logic.
- Ensure insights are clearly communicated to non-technical audiences through compelling narratives and visuals.
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- Work closely with Technology Product Owners and data leads to ensure reporting tools and data sources remain fit-for-purpose and aligned with business needs.
- Monitor data quality, metric consistency, and system changes impacting commercial reporting.
- Support adoption of reporting tools by end users through training, documentation, and continuous improvement.
About You
- 5+ years of experience in commercial analytics, business intelligence, or sales performance roles, preferably within FMCG.
- Advanced Power BI expertise (data modelling, DAX, performance optimization, UX principles).
- Strong commercial acumen with the ability to connect data insights to revenue, margin, and execution outcomes.
- Experience presenting complex analysis clearly and confidently to senior commercial stakeholders.
- Curious, structured thinker with a strong drive to improve how data supports business decisions.
- Python skills are a nice to have, but not mandatory.
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led
Company Videos
Hear directly from employees about what it is like to work at Diageo.