Brand Manager, Beer (Fixed Term Contract)

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future!

Join us to create a career worth celebrating!

Role Responsibilities:

• Accountable for achieving the Annual Operating Plan including Volume, Revenue and Gross Profit, as well as managing A&P spend within budget
• Lead annual Guinness marketing plan development and present to senior leadership.
• Responsible for ensuring commercial teams are equipped with the right tools and selling materials to execute sales drivers and local activation
• Assist in development of brand communications
• Develop Brand Media and PR plans
• Responsible for developing through-the-line, consumer centric programs across all retail channels and regions
• Responsible for leading the innovation and renovation agenda including 3 year pipeline development and managing projects through the Gate process working closely with the Innovation team
• Responsible for understanding and evaluating the effectiveness of marketing activity and implementing search and spin of proven tactics from other markets
• Work closely with cross functional teams (Customer Marketing, Finance, Sales and National Chain Account teams) to gain alignment on strategic priorities, ensure plans are actionable, and drive execution
• Responsible for guarding and maintaining consistent brand identity

• 5-7 years marketing experience in Consumer Packaged Goods, Bev Alc/Beer or on a lifestyle brand
• Demonstrated experience of working in a fast paced, dynamic category with a rapid and competitive consumer purchase cycle and has a proven track record of succeeding against market conditions
• Strong leadership, problem solving, stakeholder engagement and decision-making skills and an effective communicator
• Proven track record of excellence in converting consumer insights into effective growth drivers
• Excellent multi-tasker, comfortable working in a fast-paced, entrepreneurial, and matrixed organization who holds themselves to a world class standard of output and demonstrates a relentless desire to deliver the best performing marketing programs
• Commercially minded and able to analyze in market data, pull out actionable insights, and translate them into activation plans that drive growth
• Proficiency in French would be beneficial