Assistant Digital & Social Media Manager

Diageo China

We are the world's largest premium drinks business, with an unrivalled collection of brands including Johnnie Walker, Singleton, Talisker, Don Julio, Tanqueray Gin and Baileys, etc. Diageo China is the leading international liquor company with iconic local brands in both Scotch whiskey and white spirits. The way we turn up to work is simple - we act like owners, restless and agile, bold in execution and obsessed with winning. We are flexible in our approach so you can work how you need to be the most productive and fit around your life commitments.

About the Role

Reporting to the Head of Digital Marketing. The successful candidate will work closely with the Diageo China business unit including Brand Marketing, Customer Marketing, CRM, and the eCom team as well as external partner including social agency and media platform partner to deliver social and media activities.

The Social and Media Assistant Manager will focus on Omni-channel Media Strategy and Execution Excellence of White Sprit Brand

• Deeply understand the brand strategy and goals and lead into building a winning omni-channel communication plan that grow our brand's awareness, equity, and cultural relevance. Work with brand teams and media agency to drive clear alignment and trackable KPIs.
• Within the omni-channel plans, create a comprehensive media and social strategy for our brands. Manage and work effectively with social agencies to establish social KOL matrix and nurture the right strategic media. Work closely with the Culture team to maximize brand impact through influencers and deliver scale earned media.
• Responsible for ensuring that the insights derived from our media & digital performance is well understood and leveraged.

What you'll bring to this role

• Track record in social& media or marketing.
• Brand led marketing with international spirits background is preferred.
• Robust social media experience with the focus on KOL strategy and paid media in key platforms (RED and DY).
• Experienced in managing budgets and well versed in media & digital planning and execution.
• Proven experience of successfully working within a multinational company.
• Proven ability to inspire and influence working team to deliver great work.
• Strong ability in data processing, document drafting, and related paperwork.
• A multi-tasker, capable of dealing with multiple responsibilities while maintaining efficient productivity.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

Client-provided location(s): Shanghai, China

Job ID: Diageo-JR1120494

Employment Type: FULL_TIME

Posted: 2025-11-28T23:47:14