Senior Marketing Automation Specialist

The Senior Marketing Automation Specialist is responsible for architecting, executing, and optimizing data-driven email programs that drive provider engagement and support business objectives. This technical marketing role leverages Adobe Campaign, Salesforce Marketing Cloud, and Salesforce Data Cloud to build segmentation, configure journeys, and manage end-to-end campaign execution with a strong focus on automation, precision, and attention to detail. The specialist also maintains platform and email best practices, improves deliverability, and stays current on emerging trends to continually enhance program performance and efficiency.

Responsibilities:

• Support the development and execution of email marketing programs leveraging platforms such as Adobe Campaign, Salesforce Marketing Cloud and Salesforce Data Cloud.
• Build and execute data-driven segmentation by pulling and querying data from Salesforce Data Cloud to create targeted audiences, enabling personalized communications that improve engagement and conversion.
• Design, configure, and orchestrate automated email journeys in Salesforce Marketing Cloud, managing email assets, data extensions, and tracking parameters to ensure seamless execution and accurate performance measurement.
• Collaborate with stakeholders and cross-functional partners on creative development, list management, segmentation planning, deployment cadence, A/B testing, campaign execution, and performance optimization.
• Conduct comprehensive analysis of campaign performance data and provide actionable insights to inform future strategies and enhance results.
• Prepare and review campaign workflows, ensuring quality assurance for functionality, rendering accuracy, and flawless execution.
• Maintain productive working relationships with Business Stakeholders, Brand and Creative teams, and Development partners to meet project deadlines and address feedback efficiently.
• Develop, document, and maintain best practices and standard operating procedures for marketing automation processes. Ensure all email marketing activities comply with CAN-SPAM, GDPR, and other applicable privacy and data protection regulations.
• Contribute to the ongoing enhancement and optimization of email marketing programs to ensure continuous improvement in performance and deliverability.
• Remain informed of email marketing trends, emerging technologies, and demand generation best practices, providing recommendations to enhance engagement and campaign effectiveness.
• This list is not all-inclusive and you are expected to perform other duties as requested or assigned.

Qualifications:

• 4+ with Bachelor's degree.
• Proven experience managing campaigns within marketing automation platforms such as Adobe Campaign or Salesforce Marketing Cloud (preferred).
• Experience within the healthcare or financial services industries preferred.
• Proficiency in developing and managing batch sends and automated customer journeys.
• Demonstrated expertise in A/B testing methodologies and campaign performance optimization.
• Strong understanding of campaign delivery processes and marketing automation best practices.
• Familiarity with MarTech tools such as Adobe Campaign, Workfront, and Adobe Analytics is highly desirable.
• Exceptional organizational skills with meticulous attention to detail and the ability to manage multiple, concurrent priorities under strict deadlines.
• Skill in analytical and critical thinking with the ability to synthesize data, identify trends, and propose innovative solutions.
• Strong verbal and written communication skills with the ability to collaborate effectively across departments and influence key stakeholders.
• Ability to maintain a positive, solutions-oriented approach and a commitment to operational excellence.
• Ability to travel up to 5% within the United States.

Base Pay Information

The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental's assessment of the candidate's knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity.
Pay Grade 21. $80,500 - $174,300

Additional Information:

Behind the smile! We are dedicated to safeguarding the health and financial stability of our employees and their loved ones. This commitment extends beyond the workplace to foster personal growth and holistic wellbeing. Our life-changing rewards package includes:

• Competitive base and incentive pay
• 401(k) with robust matching and non-matching contributions
• Rich medical & pharmacy benefits
• 100% employer-paid dental and vision benefits
• Holistic wellbeing program with deep financial incentives
• Generous paid time off plus 12 paid holidays and your birthday off
• Culture of growth and learning: career development; tuition reimbursement; recognition program
• Family support: adoption assistance, fertility treatment, child, elder & pet care assistance
• Social responsibility and volunteer opportunities
• Employee discount program

Fair Chance Ordinances and Criminal Background Considerations

This position requires that the applicant undergo a background check. Qualified applicants with arrest or conviction records will be considered for employment in accordance with any applicable federal, state or local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and/or New York Corrections Law Article 23-A.

Important Work Authorization Information

Please note, Delta Dental will not sponsor applicants for work visas for this position.

#LI-Remote

Client-provided location(s): Flexible / Remote, Gunnison, CO

Job ID: Delta_Dental-2982

Employment Type: FULL_TIME

Posted: 2025-12-11T23:36:59