Marketing - B2B Social and Paid Media Activation (Senior Consultant) - C_MAT

Position Summary

If you're a marketer, creative, communicator, storyteller, or strategist, our unique blend of talented pros needs one more ingredient: you. Deloitte's full-service Marketing, Brand & Communications organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class creativity and business knowledge, insightful strategic thinking, and Deloitte's powerful brand equity to create undeniable impact. If you find opportunity where others don't, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we'll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic.

In this role, you'll contribute to the growth and development of the organization in a variety of ways. Every day you'll have the opportunity to use your skills to bring big ideas to life. We celebrate inquisitive team players who can regularly anticipate, adjust, and act in a rapidly changing market and marketing landscape-and find new opportunities within it.

Recruiting for this role ends on 09/18/2026.

Overview

The B2B Social & Paid Media Activation Senior Consultant supports integrated paid and organic social strategies that drive awareness, engagement, and pipeline growth for Deloitte Digital. This role combines performance marketing execution with brand storytelling - building and optimizing paid social campaigns while contributing to organic content that positions Deloitte Digital as a distinctive voice in B2B markets. You'll collaborate with media, marketing, creative, and analytics teams to help translate business priorities into audience-targeted campaigns and content strategies that deliver measurable results across LinkedIn, Twitter/X, and emerging B2B social platforms.

• Build, launch, and optimize paid social campaigns across LinkedIn, Twitter/X, and other B2B platforms
• Support paid social budget tracking and assist with vendor and agency coordination
• Execute audience targeting strategies, creative testing frameworks, and conversion optimization approaches
• Analyze campaign performance and surface data-driven recommendations that improve ROAS, CTR, and cost-per-conversion
• Collaborate with media planning and analytics teams to integrate social into full-funnel campaigns
• Assist in developing and executing A/B testing strategies for creative, copy, audience segments, and bidding approaches

• Contribute to organic social strategies that support brand awareness, thought leadership, and audience engagement
• Help create and manage social content calendars in partnership with marketing and business stakeholders
• Write compelling social copy that brings an authentic, credible voice to the Deloitte Digital brand
• Conduct social listening and audience research to inform content strategy and campaign messaging
• Support executive visibility and solution-focused content initiatives as needed
• Help define the role of organic social within integrated marketing campaigns

• Partner with creative, content, analytics, and channel teams to support integrated campaign execution
• Prepare and contribute to performance reporting and campaign recaps for marketing stakeholders
• Collaborate with US and Global teams to align on campaign strategy and platform best practices
• Work in an agile manner with media and marketing teams to help optimize live campaigns based on real-time performance

• 5+ years of experience in paid social media, digital marketing, or performance marketing, with demonstrated success supporting B2B campaigns
• Bachelor's Degree in marketing or a related discipline
• Hands-on experience building and optimizing paid campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Twitter/X Ads
• Strong analytical skills with experience translating performance data into optimization recommendations
• Experience supporting paid media budget management and assisting with vendor relationships
• Solid understanding of B2B audience targeting, funnel strategy, and conversion optimization
• Proficiency with Sprinklr, Hootsuite, or similar social media management platforms
• Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
• Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
• Ability to travel up to 10%, on average, based on the work you do and the clients and industries/sectors you serve
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

• Familiarity with marketing attribution models and multi-touch campaign measurement
• Experience with GA4, Tableau, or similar analytics platforms
• Strong copywriting skills with B2B audience experience
• Ability to manage multiple campaigns and competing priorities with strong organizational skills
• Comfortable making data-informed decisions with guidance from senior team members
• Clear communication skills with the ability to contribute to stakeholder-facing performance updates
• Ability to adapt and stay productive in fast-paced environments with evolving priorities
• Understanding of Agile methodology; experience with Workfront preferred