Lead Director, Enterprise Social Media

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. Position Summary CVS Health is seeking a strategic and visionary Lead Director, Enterprise Social Media to elevate our social media presence across platforms and audiences. This role will lead the development and execution of our enterprise-wide social media strategy, driving reputation, brand engagement, and thought leadership through compelling storytelling and stakeholder collaboration.The ideal candidate is a seasoned digital communicator with deep platform fluency at a Fortune 100 company , a passion for innovation, and a proven ability to influence across a matrixed organization. You will oversee a high-performing team and partner closely with Government Affairs , Marketing, HR, and fellow Communications team members to ensure our social media ecosystem reflects the voice, values, and vision of CVS Health. Key Responsibilities Strategy & Leadership

• Architect and evolve CVS Health's enterprise social media strategy across platforms like LinkedIn, X, Facebook, Instagram and YouTube and emerging channels

• Serve as a trusted advisor to senior leadership, guiding digital storytelling and social media activation plans .

• Lead cross-functional governance of the enterprise social media ecosystem, including executive thought leadership , colleague advocacy programs and enterprise social policies .

• Oversee editorial planning across corporate channels, ensuring relevance, quality, and platform-native execution of content by production partners.

• Drive innovation and scale of social-first content concepting , including use of short-form video, real-time storytelling, and interactive media.

• Lead relationships with platform partners to ensure that CVS Health is best positioned to implement best practices , innovations and partnerships.

• Own paid social execution, including always‑on boosting of top organic content, signature reputation flights, and rapid response activations to reach the right audiences at the right time.

• Collaborate with internal and external partners to execute paid plans from concepting to reporting.

• Serve as an advisor for Business Unit Communications partners to implement ad-hoc paid social media plans that run alongside Enterprise paid social campaigns without conflicts and fulfill best practices.

• Shape strategies for executive social media presence and colleague advocacy in partnership with the team lead for these programs, ensuring consistency, authenticity, and alignment with enterprise social media plan .

• Collaborate with Colleague Communications to amplify colleague voices and foster digital fluency across the organization.

• Leverage analytics compiled by internal and external partners to translate performance data into actionable insights and channel optimizations.

• Monitor competitive landscape and emerging trends to keep CVS Health at the forefront of digital engagement.

• Report ROI and reputational impact of enterprise social media ecosystem to leadership on a monthly, quarterly and annual basis , proactively suggesting future investments and priorities.

• S hap e social media rapid-response strategies to address pressing reputational risks and opportunities .

• Work with agency to implement rapid-response strategy with rigorous protocols around listening , reportin g and escalation .

• Regularly deploy listening techniques to source proactive content opportunities from news, social conversations and trends.

• Collaborate with Security, Legal, IT, Government Affairs, Communications , HR, Customer Experience and platform partners to ensure readiness and alignment in moments of change.

• Build and manage relationships with agency partners supporting community management, crisis management, social media listening and paid media .

• Lead and develop a high-performance internal team, fostering an inclusive and innovative culture.

• Ensure the team has the best tools and technology to make an impact, regularly leading exploration of new Enterprise-wide social media software.

• 10+ years of progressive experience leading social media programs with a demonstrated record of measurable impact .

• Deep expertise across the full social media spectrum-strategy, content development, community engagement, analytics, and social listening .

• Creative leader with a track record of breakthrough ideas.

• Strategic thinker with strong operational discipline and attention to detail.

• Exceptional communication and presentation skills.

• Tech-savvy with deep knowledge of social platforms, tools, and analytics , such as Sprinklr.

• Influential leader adept at navigating matrixed organizations and managing stakeholders .

• Expertise in handling complex social media issues and crises with a calm, yet decisive approach in a highly regulated environment.

• Experienceworking for a Fortune 100 company and/or with Fortune 10 0 clients at an agency.

• Health care experience preferred; consumer experience desirable.

• Combination of agency and in-house background preferred.

• Social media influencer program management.

• Proficiency in AI tools and workflows within social media operations .

• Ability to integrate AI-driven insights into editorial planning and optimization cycles.

• Understanding of SEO and GEO principles to see how social amplification influences search rankings and large language models .

• Bachelor's degree in communications or marketing, or equivalent work experience.

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.