SD, Omnichannel Engagement US

The Sr. Director, Omnichannel Engagement Leads and develops a high-performing team to drive digital and omnichannel transformation across IBTs/Affiliates/Functions.

Acting as a senior thought partner to Marketing, Medical and Commercial Leaders on a regional level (US/INT) to align strategy and orchestrate adoption of Omnichannel Customer Engagement.

Advocate on behalf of regions/affiliates with Platform Management, Digital & Web Enablement, and Content & Omnichannel Excellence teams to ensure appropriate prioritization, unmet needs communication, and digital capability support

Main Responsibilities and Accountabilities:

Leadership & Vision

• Co-create a cohesive omnichannel engagement strategy together with the Omnichannel & Digital Strategy LT as well as with regions across the full product-portfolio

• Act as a senior thought partner to Marketing, Medical and Commercial Leaders on a regional level (US/INT) to align on strategy and orchestrate adoption of Omnichannel Customer Engagement.
  
• Partner with and advocate for local and regional needs with global enablement functions (e.g. I&A, I&T, etc.) to ensure the right technological, analytical or other strategically relevant capabilities and projects are successfully executed
  

• Build, lead, mentor and grow cross-functional team of senior specialists that can deliver across the omnichannel spectrum
  
• Foster learning and professional development and promote a culture of continuous improvement, innovation and responsiveness
  

• Oversee successful rollout/adoption of new systems, tools and processes/frameworks relevant to omnichannel engagement
  
• Ensure integration of right content, right channel, right timing thinking
  
• Design, map, optimize customer journey for different segments in alignment with Marketing, Medical, etc. ensuring that touchpoints across channels are coherent and act with KPIs focusing on ROIs
  
• Use state of the art transformation & change management
  

• Manage budget within responsibility and ensure to allocate resources (people, partners, tech, etc.) optimally and manage vendor relationships
  

• 12 plus years' experience in the pharma/biotech industry, with direct commercial experience or IT experience in support of commercial
• Strong interpersonal skills to quickly build rapport and credibility with senior leaders
• Local knowledge of relevant business, legal, compliance, privacy, security, and regulatory requirements
• Multiple years' experience working in an international environment and with matrixed, cross-functional teams
• Excellent project management, stakeholder management, communication, and relationship-building abilities
• Familiarity with global regulations and cultural nuances
• Strong Change and Leadership skills