Marketing lead Iron & Hemophilia

Role Summary

The Iron & Hemophilia Brand Manager will be responsible for leading the development, execution, and performance of the iron deficiency and hemophilia portfolio across Saudi Arabia and the UAE. This role will drive brand strategy, launch excellence, market shaping activities, and cross-functional collaboration to achieve strong market growth in line with the company's objectives. The ideal candidate brings proven experience in the Saudi pharmaceutical market, strong strategic and operational marketing capabilities, and a deep understanding of specialty care, rare diseases, or hematology.

Key Responsibilities

1. Brand Strategy & Planning

• Develop and implement the annual brand plan for the iron and hemophilia portfolio in KSA and UAE.
  
• Conduct market analysis, competitive intelligence, and strategic forecasting to identify growth opportunities.
  
• Adapt global/ regional strategies to local market needs while ensuring alignment with corporate direction.
  

2. Launch Excellence

• Lead the preparation, execution, and post-launch performance tracking for new product launches.
  
• Build and execute launch readiness plans, including positioning, messaging, promotional materials, and KPIs.
  
• Coordinate cross-functional launch teams (medical, market access, regulatory, sales).
  

3. Marketing Execution

• Plan and deliver promotional campaigns, digital and omnichannel marketing initiatives, and stakeholder engagement plans.
  
• Drive development of scientific and promotional content, ensuring compliance with company and regulatory standards.
  
• Support planning and execution of medical events, advisory boards, and educational initiatives in collaboration with medical affairs.
  

4. Cross-Functional Collaboration

• Work closely with medical, commercial, regulatory, supply chain, and market access teams to ensure smooth execution of brand activities.
  
• Partner with sales teams to drive implementation of marketing initiatives and monitor field performance.
  

5. Market & Stakeholder Engagement

• Build strong relationships with key opinion leaders (KOLs), hematologists, nephrologists, and relevant stakeholders.
  
• Identify unmet needs in the iron and hemophilia therapeutic areas and drive market development programs.
  

6. Business & Performance Management

• Monitor brand performance, market share, KPIs, and budget utilization.
  
• Provide accurate forecasting in coordination with supply and commercial planning teams.
  
• Recommend strategic adjustments based on performance insights and market evolution.
  

Qualifications

• Bachelor's degree in Pharmacy or Medicine - mandatory.
  
• Master's degree or additional qualifications in Marketing or Business Administration - preferred.
  

Experience Requirements

• Minimum 3 years of experience as a Senior Brand/ Marketing Manager in a multinational pharmaceutical company - must.
  
• Solid track record of leading portfolio of products
  
• Saudi Arabia pharmaceutical market experience - must.
  
• Proven launch experience of specialty or biologic products - must.
  
• Experience in rare diseases, hematology, or gene therapy - strong plus.
  
• Experience with the UAE market - plus.
  

About CSL Behring

CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients' needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.

CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.

To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.

Our Benefits

For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.

You Belong at CSL

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.

To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging

Equal Opportunity Employer

CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.

Client-provided location(s): Ad Dawādimī, Saudi Arabia

Job ID: CSL_FGB-R-265682

Employment Type: FULL_TIME

Posted: 2025-12-12T23:31:50