Associate Director, US Brand Marketing

The Associate Director, US Brand Marketing will serve as a strategic leader and brand ambassador for one of our key vaccines within our influenza vaccines portfolio. This role is responsible for developing and executing brand strategies that differentiate our offerings in a highly competitive and rapidly evolving market. The Associate Director will collaborate cross-functionally to drive brand growth, enhance market positioning, and ensure alignment with commercial objectives across the U.S. market.

Key Responsibilities:

Brand Strategy & Execution

• Lead the development and execution of the annual brand plan, including strategic imperatives, key initiatives, and tactical execution for the brand with oversight from the Director of Brand Marketing.
  
• Develop compelling brand messaging and promotional campaigns that resonate with key stakeholders in the vaccine decision-making process and align with specific market/customer needs.
  
• Support the holistic commercial offer by integrating clinical, operational, and financial value propositions into brand promotional messaging/tactics.

• Collaborate with Sales, Commercial Excellence, Market Access, Customer Operations, Medical Affairs, Regulatory, Legal, Policy, and Communications to ensure cohesive execution of brand strategies.
  
• Serve as the brand champion across internal and external stakeholders, including advocacy groups and professional societies
  

• Conduct and synthesize primary and secondary market research to inform brand decisions.
  
• Monitor competitor activities and market dynamics to proactively adjust strategies.
  

• Partner with Sales and Training teams to develop tools and resources that support field and inside sales execution.
  
• Support workshops and assessments to ensure message mastery and alignment with commercial goals.
  

• Support workshops and assessments to ensure message mastery and alignment with commercial goals.
  
• Use performance data and insights to evaluate inside sales effectiveness, identify opportunities for optimization, and recommend adjustments to strategy or execution.
  
• Manage the inside sales partner contract, including contract governance, scope definition, performance expectations, and ongoing relationship management.
  

• Strategic thinker with strong problem-solving skills and the ability to simplify complex challenges into clear, actionable recommendations.
  
• Strong analytical capability, including comfort working with performance metrics, dashboards, and market data to inform decisions.
  
• Results-oriented mindset with demonstrated ability to drive executional excellence.
  
• Proven ability to lead and influence across a highly matrixed organization without direct authority.
  
• Curiosity, adaptability, and a passion for continuous improvement (growth mindset).
  
• Excellent oral, written, and presentation skills with the ability to communicate effectively
  
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment while delivering on time and on budget.
  

• Bachelors' degree required, preferably in Life Sciences or Business/Marketing. MBA a preferred.
  
• 10+ years of healthcare experience, including at least 7 years of commercial experience, with a portion of that experience in marketing, within the pharmaceutical, biotech, or medical device industry.
  

• Vaccines or buy and bill product experience
  
• Pharmaceutical/biotech/medical device sales experience
  
• Experience with inside sales
  

• Yes, some domestic travel required (e.g. sales meetings, field rides, conventions)