Associate Director, Digital Listening and Measurement
Job Purpose
The CEA Strategy & Insights team is a new team within CEA that aims to amplify CEA's impact by creating clarity and building focus, through strategic, data-driven insights. As a center of excellence within CEA, we focus on the most impactful problems, bringing both internal and external perspectives to bear and working collaboratively with partners across CEA and broader CSL business.
Our key focus areas include:
1. Actively monitoring and interpreting the external environment for media, social, and wider political/economic trends that may have potential impact on CSL
2. Measuring CEAs impact across our communications and policy work to support prioritisation and goal setting
3. Cross-CEA project work to respond to key CEALT/GLG (Global Leadership Group) strategic corporate affairs questions
This role will support across all areas of the Strategy & Insights team but will primarily focus on monitoring the external environment. As an early joiner to a new team, this role will be critical in shaping the team as we build a future-proof CEA organisation.
Key Responsibilities and Accountabilities Include
Establish and own our digital listening strategy, combining social media, traditional media and other digital channels, understanding topics, trends, influencers and sentiment to draw meaningful insight guiding CEA's work
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Establish and own core digital listening dashboards across high priority areas, embedding their use in the business and driving impact from the insight they generate
Develop and sustain the measurement framework used across CEA, establishing core principles for measuring the impact of communications across our internal and external communications, providing expert support to other communications professionals deploying the framework and driving measurable improvement in communications impact through regular reviews
Provide critical insight and monitoring on key topics, audiences or geographies to the CEA Leadership Team, leveraging tools across channels and bespoke analysis
Support broader cross-functional projects and initiatives within CEA
Collaborating with Media team on improving targeting of external media activities through analysis of target outlets/journalists and relative impact on target audiences
Collaborating with Internal Engagement team on measuring internal communication platform performance and leveraging insight to improve employee engagement
Foster a culture of insight-driven corporate affairs work, advocating for the use of digital tools and data-driven approaches to inform our wider strategy and execution across CEA and building internal expertise in colleagues
Work with global senior leaders on the effective utilization of metrics and analytics, preparing and presenting reports and presentations
Qualifications and Education
- Bachelor's degree in Business, Economics, Public Policy, or a scientific discipline related field, or equivalent additional professional experience
- Further education (Master's degree, MBA, PhD, professional qualification or equivalent) is preferred
- 7+ years of relevant experience in consulting, corporate affairs, academia or a related field
- Experience working in pharmaceuticals, biotech or vaccines - specific experience of plasma derived therapies is a plus
- Exposure to corporate affairs issues and questions - public company external positioning, government affairs interactions, industry association partnerships etc.
- Proven track record of using data and insight to influence senior executive decision making
- Experience operating in a matrix environment, collaborating across functions to drive outcomes
About CSL Behring
CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients' needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.
CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.
Our Benefits
For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.
You Belong at CSL
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging
Equal Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- Mental Health Benefits
Parental Benefits
- Adoption Leave
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K) With Company Matching
- Stock Purchase Program
- Financial Counseling
Professional Development
- Tuition Reimbursement
Diversity and Inclusion